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政府电子化服务背景下ZT互联网公司发展战略研究

发布时间:2018-05-15 10:21

  本文选题:政府电子化服务 + 互联网公司 ; 参考:《北京交通大学》2017年硕士论文


【摘要】:近二十年互联网技术的发展,带动了全球经济不断发展,更深刻的改变着人类的思维方式。政府信息化改革是当下全球各国政府共同面对的历史新使命。信息技术带来的变革,已经从经济领域逐渐向政治领域扩散。基于信息技术的政府信息化改革已经是未来国家竞争中最重要的环节。政府工作信息化改革顺应这一潮流搭乘技术变革的快车,甚至在这一行列中领跑,是未来经济竞争,乃至国家竞争中保持优势的必要前提。目前我国从中央到地方,各级政府对此已有比较清晰的认识,也在进行各种有益的尝试。电子政务建设已在实施之中,整体水平较之十年前乃至五年前已经可谓天壤之别。同时,在政府的组织结构方面,顺应趋势也在积极调整改变。简化行为流程,不断创新公共服务模式。在公共服务模式的优化和创新方面,成绩显著。ZT互联网公司成立于2009年,主营业务是电子政府公共服务平台等软件的开发,在政府政务服务电子化的背景下,ZT互联网公司迅速成长,短短7年已经在河北等省份占领了市场,具有较好的前景。但是由于公司成立时间较短,缺乏对于未来发展战略的规划。本文从ZT互联网公司的实际情况出发,对互联网公司发展的内外环境进行分析和评价。本文使用了 PEST模型对ZT互联网公司发展的宏观环境进行了分析,又使用了波特五力模型对ZT互联网公司发展的行业环境进行了分析,接着对ZT互联网公司发展外部环境进行了评价,认为威胁大于机会。接着使用了 VRIO模型以及核心竞争力理论对ZT互联网公司发展的内部环境进行了分析,并对ZT互联网公司内部环境进行了评价,认为优势大于劣势。最后文章对ZT互联网公司的发展战略框架、公司层战略和业务层战略进行了制定,并对ZT互联网公司的发展战略方案的保障措施进行了阐述。
[Abstract]:The development of Internet technology in the past two decades has led to the continuous development of the global economy and has changed the way of human thinking more profoundly. The reform of government informatization is a new historical mission that governments all over the world are facing. The change brought about by information technology has gradually spread from the economic field to the political field. The government informatization reform based on information technology is the most important link in the future national competition. The reform of government work informatization conforms to this trend and takes the fast train of technological change, and even leads in this line, which is the necessary prerequisite for future economic competition and even national competition to maintain its advantages. At present, governments at all levels have a clear understanding of this from the central to local levels, and are also carrying out various beneficial attempts. E-government construction has been implemented, the overall level compared to 10 years ago and even five years ago is a very different. At the same time, in the government's organizational structure, the trend is also actively adjusting and changing. Simplify the behavior process and innovate the public service mode. In terms of the optimization and innovation of the public service model, the outstanding achievements. ZT Internet Company was founded in 2009. Its main business is the development of software such as e-government public service platform. Under the background of electronic government affairs service, the Internet company of ZT has grown rapidly, and has occupied the market in Hebei and other provinces in just 7 years, which has a good prospect. However, due to the short time of establishment, the lack of future development strategy planning. Based on the actual situation of ZT Internet Company, this paper analyzes and evaluates the internal and external environment of the development of Internet Company. In this paper, PEST model is used to analyze the macro environment of ZT Internet Company, and Porter's five Force Model is used to analyze the industry environment of ZT Internet Company. Then, the author evaluates the external environment of ZT Internet Company and concludes that the threat is greater than the opportunity. Then, VRIO model and core competence theory are used to analyze the internal environment of ZT Internet Company, and the internal environment of ZT Internet Company is evaluated, which shows that the advantages are greater than the disadvantages. Finally, the development strategy frame, corporate strategy and business level strategy of ZT Internet Company are formulated, and the safeguard measures of ZT Internet Company's development strategy plan are expounded.
【学位授予单位】:北京交通大学
【学位级别】:硕士
【学位授予年份】:2017
【分类号】:D630;F49

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