移动互联网时代下的政府网络舆情应对研究

发布时间：2018-06-06 06:14

本文选题：网络时代 + 网络舆情　；参考：《南京航空航天大学》2017年硕士论文

【摘要】：随着互联网技术的迅猛发展,网络已成为人们日常生活不可或缺的重要组成部分。从最初的固定互联网,到现在的移动互联网,信息传播的主体、本体、过程和媒介都发生了很大的变化,网络舆情也跟随网络技术的进步不断演变,互联网已成为重要的舆论场。我国正处在改革发展的机遇期,各种社会矛盾凸显,网络是广大群众发泄不满情绪的重要渠道。智能终端的迅速普及,导致网民规模不断扩大,网络舆情在某种程度上就是社会舆情的直接反映。网络是网民参政议政、获取信息的平台,因此,网络舆情的走势已成为影响各级政府决策的重要信息源之一。本文从政府治理的角度出发,遵循发展变化的思维,将互联网在我国的发展划分为三个阶段,分析每个阶段网络舆情的氛围、网络舆情的特点和政府应对网络舆情的方式,总结政府在应对网络舆情时的经验得失。在固定互联网时代,政府采用封堵式方式应对网络舆情,多数情况下,不但没有化解网络舆情,还激化矛盾,影响政府的公信力;在自媒体时代,政府吸取前期的经验教训,不断改进应对网络舆情的能力,积极的线上应对,线下问题无法得到彻底解决,易引起舆情的反复炒作;在移动互联网时代,线上与线下的舆情交互影响,分析地方政府应对网络舆情的典型案例,在移动互联网时代,政府应采取线上与线下互动的模式同步处置舆情,解决网络舆情的线下根本问题,化解网络舆情的线上危机,进而从根本上解决网络舆情。
[Abstract]:With the rapid development of Internet technology, Internet has become an indispensable part of people's daily life. From the initial fixed Internet to the present mobile Internet, the main body of information dissemination, the ontology, the process and the media, great changes have taken place, and the network public opinion has also evolved with the progress of the network technology. The Internet has become an important field of public opinion. Our country is in the opportunity period of reform and development, all kinds of social contradictions are prominent, the network is an important channel for the masses to vent their discontent. With the rapid popularization of intelligent terminals, the scale of Internet users is expanding. To some extent, network public opinion is a direct reflection of social public opinion. Internet is a platform for Internet users to participate in politics and get information. Therefore, the trend of network public opinion has become one of the important information sources that affect the decision-making of governments at all levels. Starting from the angle of government governance and following the thinking of development and change, this paper divides the development of the Internet into three stages in our country, analyzes the atmosphere of network public opinion in each stage, the characteristics of network public opinion and the way the government deals with network public opinion. Summing up the experience of the government in dealing with network public opinion. In the era of fixed Internet, the government adopts a blocking way to deal with network public opinion. In most cases, it has not only failed to resolve the network public opinion, but also intensified contradictions and affected the credibility of the government. In the era of self-media, the government has learned lessons from its early experience. Constantly improve the ability to respond to network public opinion, positive online response, offline problems can not be thoroughly resolved, easy to cause repeated hype of public opinion; in the mobile Internet era, online and offline public opinion interaction, This paper analyzes the typical cases of local governments dealing with network public opinion. In the era of mobile Internet, the government should take the mode of online and offline interaction to deal with public opinion synchronously, solve the fundamental problem of online public opinion, and resolve the online crisis of network public opinion. And then fundamentally solve the network public opinion.
【学位授予单位】：南京航空航天大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D630;D669

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