政务微博“哈密发布”的特色研究

发布时间：2018-06-18 06:42

本文选题：微博 + 哈密发布　；参考：《辽宁大学》2015年硕士论文

【摘要】：政务微博是新媒体时代最便捷的政府与民众互动平台,以微博为代表的新媒体正肩负着传播民族文化,传达少数民族同胞心声,消除误解,维护国家稳定团结的重要使命,因此具有突出的研究意义。“哈密发布”作为少数民族地区的政府官方微博,在履行政务微博基本职能的同时,对少数民族地区的特色文化进行知识普及和宣传,对记录、传播、保护优秀的民族特色文化有突出作用。本文旨在通过分析“哈密发布”的微博基本内容、形式、粉丝构成、转发量、互动评论、民族文化相关微博占比、话题设置等方面,分析民族地区政务微博的特色及其存在问题。本文共分四部分。第一部分对本文涉及的相关概念加以界定,使后文的分析严谨明确,并对政务微博与“哈密发布”的发展概况作简要总结。第二部分从“哈密发布”的内容分类、微博形式和对民族文化的传播作用几个方面对其内容进行分析,重点分析“哈密发布”对本地区民族文化宣传发展做出的积极尝试。第三部分着重分析“哈密发布”的互动模式,从其粉丝构成特征、转发与评论的数量入手,以此分析其传播效果。第四部分总结“哈密发布”微博的总体特征和存在问题。
[Abstract]:Government Weibo is the most convenient interactive platform between government and people in the new media era. The new media, represented by Weibo, is shouldering the important mission of spreading the national culture, conveying the aspirations of the minority compatriots, eliminating misunderstanding and maintaining the stability and unity of the country. Therefore, it has outstanding research significance. "Hami release", as the official Weibo of the government in minority areas, while performing the basic functions of government Weibo, popularizes and propagates the knowledge, records and dissemination of the characteristic culture in minority areas. The protection of excellent culture with national characteristics has a prominent role. The purpose of this paper is to analyze the basic content, form, fan composition, forwarding quantity, interactive comments, the proportion of Weibo related to national culture, topic setting and so on in Hami Publishing. This paper analyzes the characteristics and existing problems of Weibo in ethnic regions. This paper is divided into four parts. The first part defines the relevant concepts involved in this paper, makes the following analysis rigorous and clear, and makes a brief summary of the development of Weibo and Hami release. The second part analyzes the content of Hami Publishing from the aspects of content classification, Weibo form and the role of dissemination of national culture, focusing on the "Hami release" to the development of ethnic culture in the region made an active attempt. The third part focuses on analyzing the interactive mode of Hami Publishing, starting with the characteristics of its fans, the number of retweets and comments, so as to analyze its communication effect. The fourth part summarizes the general characteristics and existing problems of Hami release Weibo.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D63;G206

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