新媒体参与社会救助研究

发布时间：2018-06-18 12:56

本文选题：新媒体 + 社会救助　；参考：《华侨大学》2017年硕士论文

【摘要】：随着网络的飞速发展和我国社会救助进程的加快,新媒体已成为参与社会救助的重要力量,为社会救助提供了更广阔的可能性,不断推动我国社会救助事业的创新发展。新媒体以其灵活性、交互性、低成本等优势在社会救助中发挥重要的作用,“指尖公益”成为网络救助主体,定位系统被广泛运用于网络救助中,“人人公益”的社会氛围逐渐形成,呈现O2O线上线下联合救助的局面。但是,在新媒体参与社会救助过程中,仍存在不少亟待探讨的问题,有待进一步探索。本文运用SoLoMo模式理论,从Social(社会化)、Local(本地化)、Mobile(移动化)三个维度入手,探讨新媒体参与社会救助的相关案例,如微博“冰桶挑战”、微信“轻松筹”,以及泉州本地媒体和民间公益组织利用微信平台发起的“十元微爱”等救助活动,分析新媒体参与社会救助的现状。同时,结合“罗尔事件”等案例,分析新媒体参与社会救助过程中存在的问题,如移动化救助平台遭遇挑战、定位功能存在安全隐患、失范行为使网络救助遭遇信任危机等情况,进而剖析其产生的原因,观察国外新媒体参与社会救助的经验与启示,提出有针对性的建议,如推进新媒体建设、加强对网络救助的监管、完善社会诚信体系建设等,以期让新媒体更好地参与社会救助事业。
[Abstract]:With the rapid development of the network and the acceleration of the process of social assistance in our country, the new media has become an important force to participate in social assistance, providing a broader possibility for social assistance, and constantly promoting the innovative development of social assistance in our country. With its advantages of flexibility, interaction and low cost, new media plays an important role in social assistance. "fingertip public good" becomes the main body of network rescue, and positioning system is widely used in network rescue. The social atmosphere of "everyone's public good" is gradually formed, presenting the situation of O _ 2O online and offline joint rescue. However, in the process of new media participating in social assistance, there are still many problems to be explored. Based on the SoLoMo model theory, this paper starts with the three dimensions of Social (Social) and discusses the cases of new media participating in social assistance, such as Weibo "Ice Bucket Challenge" and WeChat "easy funding". As well as Quanzhou local media and folk public welfare organizations to use WeChat platform launched "ten yuan micro-love" and other relief activities, analyze the status of new media participation in social assistance. At the same time, combining with the case of "Rolle incident", this paper analyzes the problems existing in the process of new media participating in social assistance, such as the challenge of mobile rescue platform, the hidden danger of location function, The abnormal behavior causes the network rescue to encounter the trust crisis and so on, then analyzes its causes, observes the experience and enlightenment of the foreign new media participating in the social assistance, and puts forward some targeted suggestions, such as promoting the construction of the new media. Strengthen the supervision of network rescue, perfect the construction of social credit system, so as to let new media better participate in the cause of social assistance.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D632.1

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