微公益的伦理审视

发布时间：2018-06-18 17:57

本文选题：微公益微 + 公益伦理　；参考：《重庆师范大学》2015年硕士论文

【摘要】：近年来,随着自媒体的运用、发展与普及,自媒体对社会生活的影响越发深远。许多自发公益团队的微组织形式以自媒体平台发起、号召和组织微公益活动,使得微公益得以快速发展。借助自媒体特别是微信、微博、微视频的使用,微组织将“人人公益,快乐公益”的微公益理念广泛传播并影响深远。受其影响越来越多的公民从实际出发,从微不足道的小事入手开展公益活动,将无数个体的小爱汇成大爱,使面临困难的个体和群体得到及时的帮助,也让社会公益焕发出了新的活力。自媒体从初始形成便具有自身的独特性,也致使微公益与官办公益相比,有其独特的特征:比如微公益参与形式之微,参与者之微,参与对象之微,微公益传播途径之微等。这些特征对人们的生活影响以及对社会公益事业的影响是多方面的,也是持久性的。因此为了进一步促使微公益的健康发展,我们应当深入细致的对微公益伦理问题进行理性分析和研究,这对于深化完善当前的公益伦理也具有良好的理论价值。“人人公益,快乐公益”的微公益理念的传播,使得微公益受到更多公民的关注。而微公益折射出的信任危机、微公益活动的道德自觉性问题、微公益活动导致资源配置的公平性问题、微公益主客体权利与义务的关系问题等伦理问题也亟待学术界深入剖析。本文以官方数据为基础,通过问卷调查法及访谈法,从网上网下两个方面对重庆市公民就微公益认识与伦理问题进行了调查研究。借用伦理学与社会学的分析手段,论文对微公益伦理问题的表现形式、微公益伦理问题存在的原因、微公益伦理应遵循的仁爱、诚信、公平、为己利他、依法约束等伦理原则进行了分析,并基于公民诚信道德品质的落实、网络道德的引导、监管力度的完善、法律法规的制定等多方面探析了微公益伦理建设的现实途径。
[Abstract]:In recent years, with the application, development and popularization of self-media, the influence of self-media on social life is more and more profound. The micro organization of many spontaneous public welfare teams is initiated, called and organized by the media platform, which makes the micro public welfare develop rapidly. With the help of the use of self-media, especially WeChat, Weibo and micro-video, micro-organization will spread the micro-public welfare idea of "everyone public welfare, happy public good" widely and have a profound influence. Under its influence, more and more citizens are starting from the reality, starting with trivial matters to carry out public welfare activities, bringing together the small love of countless individuals into a great love, so that the individuals and groups facing difficulties can be helped in a timely manner. Also let the public welfare glow out of the new vitality. Since the formation of the media from the beginning, it has its own unique characteristics, such as the micro-public participation form, the participation of the participants, the participation object, the micro-public welfare communication channel and so on. The influence of these characteristics on people's life and social welfare is various and persistent. Therefore, in order to further promote the healthy development of micro-public welfare, we should conduct rational analysis and research on micro-public welfare ethics, which has good theoretical value for deepening and improving the current public welfare ethics. The spread of the concept of "everyone public welfare, happy public welfare" makes the micro public welfare receive more citizens' attention. However, the trust crisis reflected by micro-public welfare, the moral consciousness of micro-public welfare activities, the fairness of resource allocation caused by micro-public welfare activities, the relationship between rights and obligations of micro-public welfare subjects and objects need to be analyzed in depth. On the basis of official data, this paper investigates and studies the knowledge and ethics of micro-public welfare of Chongqing citizens from the two aspects of online and offline, through the method of questionnaire and interview. By using the analytical means of ethics and sociology, the paper discusses the manifestation of micro-public welfare ethical problems, the causes of micro-public welfare ethical problems, the benevolence, honesty, fairness and altruism of micro-public welfare ethics. This paper analyzes the ethical principles such as restraint according to law and probes into the practical approaches to the construction of micro-public welfare ethics from many aspects, such as the implementation of citizens' integrity and moral quality, the guidance of network morality, the improvement of supervision and the formulation of laws and regulations.
【学位授予单位】：重庆师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D632.9

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