自媒体时代政府形象管理研究

发布时间：2018-06-22 01:48

本文选题：自媒体 + 政府形象管理　；参考：《燕山大学》2015年硕士论文

【摘要】：进入新世纪以来,随着信息技术和互联网技术的发展,自媒体平台的广泛运用改变了传统的政府信息传播方式,对政府形象的管理产生了新的重要影响。由于自媒体已经介入到政府形象的构建中,政府所面临的形象管理问题也呈现多样化的趋势。只有认真研究自媒体时代下的政府形象管理问题,才能在真正维护网络自由的基础上完善政府形象的建设。自媒体时代下,我国政府形象管理出现了新的问题。一方面,自媒体的出现拓宽了政府与公众间交流的平台,加深了官民的互动;另一方面,政府被迫公开暴露在公众的视野下,形象管理面临新的挑战,自媒体环境下新兴的网络舆情也同样对政府的公信力提出挑战。在借鉴传播学理论的基础上,深入剖析自媒体和政府形象管理的关系,探索出符合我国国情的政府形象管理路径成为当务之急。必须采取有效措施,充分发挥和利用自媒体的传播优势、切实加强政府自身的形象建设、加强主流媒体的改造与升级、借鉴西方政府形象管理的有益经验等,以期新形势下我国政府形象管理成效更进一步。论文采用诸多方法研究自媒体环境下政府形象管理问题。通过文献分析法,梳理国内外政府在自媒体时代形象管理的研究现状和发展趋势;通过归纳分析法,对自媒体时代政府面临的形象管理问题,从社会环境、法律制度、政府自身、自媒体四个方面对可能出现的原因进行了归纳总结;运用比较分析法对中外两种不同体制相同背景下的政府形象管理活动做出了比较,探究出符合本国国情的解决路子。
[Abstract]:Since the beginning of the new century, with the development of information technology and Internet technology, the extensive use of media platforms has changed the traditional mode of government information dissemination, and has had a new and important impact on the management of government image. Since the self-media has been involved in the construction of government image, the image management problems faced by the government also show a trend of diversification. Only by studying the management of government image in the media age can we perfect the construction of government image on the basis of maintaining the freedom of network. Since the media era, our government image management has appeared new problems. On the one hand, the emergence of the media has widened the platform for communication between the government and the public and deepened the interaction between the government and the public. On the other hand, the government has been forced to publicly expose itself to the public, and the image management is facing new challenges. Since the media environment, emerging network public opinion also challenges the credibility of the government. On the basis of the theory of communication, it is urgent to analyze the relationship between the media and the government image management, and to find out the government image management path which accords with the situation of our country. We must take effective measures to give full play to the advantages of self-media, strengthen the image construction of the government itself, strengthen the transformation and upgrading of the mainstream media, and draw lessons from the beneficial experience of western government image management, etc. With a view to the new situation, our government image management results further. This paper uses many methods to study the government image management under the environment of self-media. Through the literature analysis, combs the domestic and foreign government in the self-media era image management research present situation and the development tendency, through the induction analysis method, from the social environment, the legal system, the self-media age government faces the image management question, the social environment, the legal system, The government itself, from four aspects of the media, summed up the possible causes, using comparative analysis of the two different systems under the same background of government image management activities to make a comparison. To explore the solution in line with the national conditions.
【学位授予单位】：燕山大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D630

【参考文献】