论新媒体环境下的政府危机管理

发布时间：2018-07-16 08:18

【摘要】：由于信息技术的进步,人类进入了信息化社会。尤其是随着网络的发展,越来越多的人通过网络发布、获取、使用并分享信息,网络的大容量特性使得信息能够在全球范围内实现传播与共享。在信息发布方式上,除了电视、报纸等一般媒体外,还包括以网络、手机为代表的新媒体,新媒体的极速发展冲击了传统的媒介方式,成为了当今信息社会发展的重要动力,从而形成一种开放性和互动性极强的新的传媒关系。在公共危机常态化的今天,危机已经成为我们生活中的一部分。同时,随着网络信息技术的飞速发展,网络成为了危机信息传播与交流的全新平台,整个社会也进入了媒介化高速发展的透明时代。公共危机事件由于其自身的特点,往往会在瞬间引发尖锐的社会矛盾,而对公共危机事件的处理是对政府执政能力的巨大考验。新媒体在公共危机管理中集危机事件收集、报道、传播和共享功能于一身,在政府对危机事件的管理中发挥着重要作用。数字技术推动下出现的新媒体,能够提供信息传播的快捷渠道、开放性的沟通平台以及超链接等服务,不但丰富了危机事件的传播方式,扩大了影响范围和人群,满足了公众的知情权,还作为政府与民众沟通的桥梁,政府信息公开的平台,为政府处理危机事件提供了全面的信息,为公众提供表达意见的“话语权”,拉近了政府与公众的距离。本文主要研究新媒体环境下的政府危机管理,分别从信息传播、社会参与、政府形象塑造三方面分析了新媒体给政府危机管理带来的机遇。新媒体作为一把双刃剑,它既可以为危机管理带来机遇,也可能会引爆网络谣言,制造暴力事件,给人们的生活造成重大损失,本文又分析了新媒体环境下政府危机管理的困境。最后,提出了新媒体环境下政府危机管理的优化策略,通过积极引导新媒体,科学管理新媒体以及合理利用新媒体来使其更好地为政府危机管理服务。
[Abstract]:Due to the progress of information technology, mankind has entered an information society. Especially with the development of the network, more and more people publish, obtain, use and share information through the network. The large capacity of the network makes the information can be spread and shared on a global scale. In the way of information release, in addition to general media such as television and newspapers, it also includes new media represented by network and mobile phones. The rapid development of new media has impacted the traditional media mode and become an important driving force for the development of today's information society. Thus forms a kind of open and interactive very strong new media relations. In the public crisis normalization today, the crisis has become a part of our lives. At the same time, with the rapid development of network information technology, the network has become a new platform for the dissemination and exchange of crisis information, and the whole society has entered a transparent era of rapid development of media. Public crisis events, because of their own characteristics, often cause sharp social contradictions in an instant, and the handling of public crisis events is a great test of the ability of the government to govern. The new media plays an important role in the public crisis management by collecting, reporting, spreading and sharing the crisis events. The emergence of new media, driven by digital technology, can provide fast channels for information dissemination, open communication platforms and hyperlinks, which not only enrich the means of communication of crisis events, but also expand the scope of influence and the crowd. It satisfies the public's right to know, also acts as a bridge between the government and the public, a platform for government information disclosure, provides the government with comprehensive information for handling crisis incidents, and provides the public with the "right of speech" to express their opinions. It brought the government closer to the public. This paper mainly studies the government crisis management under the new media environment, and analyzes the opportunities that the new media brings to the government crisis management from three aspects: information dissemination, social participation and government image shaping. As a double-edged sword, new media can not only bring opportunities for crisis management, but also trigger Internet rumors, create violent incidents, and cause great losses to people's lives. This paper also analyzes the plight of government crisis management under the new media environment. Finally, the paper puts forward the optimized strategy of government crisis management under the new media environment, through actively guiding the new media, managing the new media scientifically and making use of the new media reasonably to make it better serve for the government crisis management.
【学位授予单位】：山西大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D63

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