政务微博的功能定位与传播技巧——以@中国广州发布为例
发布时间：2018-08-28 09:00
【摘要】：政务微博有别于传统的政府传播及媒体传播,主要是以发布公共信息、收集民情民意为宗旨,收集整理的信息对公共政策议程具有重大影响。但在实际操作环节,其传播效果并不理想,往往会出现定位不准确、使用不规范、危机处理能力较弱等问题。因此,本文根据中国广州政务微博的发布特点进行分析,从而为其传播途径提供几点建议。
[Abstract]:Different from the traditional government communication and media communication, the main purpose of Weibo is to publish public information and collect public opinions. The information collected and collated has a great impact on the public policy agenda. However, in the practical operation, the communication effect is not ideal, and some problems such as inaccurate positioning, non-standard use, weak crisis handling ability and so on will occur. Therefore, this paper analyzes the characteristics of Weibo, Guangzhou government affairs in China, and provides some suggestions for its dissemination.
【作者单位】： 南方日报;
【分类号】：D630;G206
本文编号：2208922
[Abstract]:Different from the traditional government communication and media communication, the main purpose of Weibo is to publish public information and collect public opinions. The information collected and collated has a great impact on the public policy agenda. However, in the practical operation, the communication effect is not ideal, and some problems such as inaccurate positioning, non-standard use, weak crisis handling ability and so on will occur. Therefore, this paper analyzes the characteristics of Weibo, Guangzhou government affairs in China, and provides some suggestions for its dissemination.
【作者单位】： 南方日报;
【分类号】：D630;G206
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