突发事件中的女性形象分析及舆论引导对策研究
发布时间：2018-08-28 18:13
【摘要】：随着我国经济社会的不断发展,经济发展取得巨大成就,整个社会经历着深刻的变革。但是相关机制不完善,财富分配失衡,导致社会各个利益群体之间出现了尖锐的矛盾和摩擦,利益冲突不断,群体性事件频发。一系列与女性形象有关的突发事件随之上演,在相关突发事件的报道中,媒介对女性形象的呈现时刻影响着突发事件的舆论走向。通过媒介再现的女性形象存在着“刻板印象”等诸多问题,突发事件的舆论引导面临着新的挑战。本文以媒介报道中的女性形象为主要研究对象,运用媒介与女性研究相关理论,借助典型案例,对突发事件中的女性形象特征与舆情演变进行分析。其中,文章第二部分在对传统媒介突发事件女性形象解读的基础之上,提出媒介对突发事件女性形象的多纬度构建及其存在的问题,并通过案例阐释了其对舆论的影响。第三部分,对女性形象的形成从正反两个方面进行探讨,对女性形象的象征性歼灭进行了四个方面的分析。文章第四部分,针对存在的问题,提出了突发事件中媒介女性形象的修复建议。最终,在此基础之上分别从社会性别思维、情感认同、制度建设三个方面制定突发事件的舆论引导策略。
[Abstract]:With the continuous development of our country's economy and society, great achievements have been made in the economic development, and the whole society is undergoing profound changes. But the related mechanism is not perfect and the wealth distribution is out of balance, which leads to sharp contradictions and frictions among various social interest groups. A series of emergencies related to the image of women followed. In the reports of related emergencies, the presentation of female images in the media always affects the trend of public opinion of emergencies. There are many problems such as stereotype in the image of women reappeared through the media, and the guidance of public opinion of unexpected events is facing new challenges. This article takes the female image in the media report as the main research object, uses the media and the female research correlation theory, with the help of the typical case, carries on the analysis to the female image characteristic and the public opinion evolution in the emergency. Among them, the second part of the article on the basis of the interpretation of the female image of the traditional media emergencies, put forward the media to the female image of emergencies and the existence of the multi-latitude construction and problems, and through the case to explain its impact on public opinion. The third part discusses the formation of female image from the positive and negative aspects, and analyzes the symbolic annihilation of female image in four aspects. The fourth part, aiming at the existing problems, puts forward some suggestions to repair the media female image. Finally, on the basis of this, the public opinion guiding strategies of unexpected events are formulated from three aspects: gender thinking, emotional identity and system construction.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G206;D63
本文编号：2210198
[Abstract]:With the continuous development of our country's economy and society, great achievements have been made in the economic development, and the whole society is undergoing profound changes. But the related mechanism is not perfect and the wealth distribution is out of balance, which leads to sharp contradictions and frictions among various social interest groups. A series of emergencies related to the image of women followed. In the reports of related emergencies, the presentation of female images in the media always affects the trend of public opinion of emergencies. There are many problems such as stereotype in the image of women reappeared through the media, and the guidance of public opinion of unexpected events is facing new challenges. This article takes the female image in the media report as the main research object, uses the media and the female research correlation theory, with the help of the typical case, carries on the analysis to the female image characteristic and the public opinion evolution in the emergency. Among them, the second part of the article on the basis of the interpretation of the female image of the traditional media emergencies, put forward the media to the female image of emergencies and the existence of the multi-latitude construction and problems, and through the case to explain its impact on public opinion. The third part discusses the formation of female image from the positive and negative aspects, and analyzes the symbolic annihilation of female image in four aspects. The fourth part, aiming at the existing problems, puts forward some suggestions to repair the media female image. Finally, on the basis of this, the public opinion guiding strategies of unexpected events are formulated from three aspects: gender thinking, emotional identity and system construction.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G206;D63
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