突发事件网络舆情治理研究

发布时间：2018-11-07 17:14

【摘要】：作为新兴的、潜力巨大的信息技术传播平台,互联网加快了信息传播的速度,深刻改变着信息传播的方式。特别是在新媒体的推动下,突发事件极易引发网络舆情风暴。突发事件经过互联网传播,可以在极短的时间内引起网民的关注和讨论,形成一股声势浩大的网络舆情,进而引起传统媒体、网络意见领袖、政府部门的高度重视,将网络诉求转化为现实行动,再通过网络的跟踪报道,形成现实与虚拟相互交融。一方面,突发事件网络舆情可以反映出当前我国民众的真实心态与诉求,某种程度上可以为我国深化改革提供有益参考;另一方面,信息在网络传播中有可能放大、过滥、变异、失真,甚至被不法分子利用成为网络谣言或“假民意”,容易引发群体极化、网络暴力和线下群体性事件,加剧了突发事件的应急管理难度,影响了正常的社会经济秩序。因此,完善突发事件网络舆情治理势在必行。突发事件网络舆情问题居于一个由政府、媒体和网民所共创的社会话语体系之中,能够对政府、媒体和网民产生难以预料的影响,突发事件网络舆情治理理应成为一个由多元主体参与的动态治理过程。文章在文献研究的基础上,通过案例分析发现,当前我国突发事件网络舆情治理面临着突发事件网络舆情预警监控不及时、突发事件网络舆情的政府引导不力、传统主流媒体介入网络热点行动迟缓、新媒体报道片面化呈现、网民非理性参与引发的“网络暴力”等一系列突出问题。其主要原因在于突发事件网络舆情治理体制不健全、机制不完善、立法滞后、媒体社会责任感缺失以及网民综合素质有待提高。为此,需要从完善突发事件网络舆情治理体制、建立健全突发事件网络舆情治理机制、健全突发事件网络舆情治理的法律体系、充分发挥媒体在突发事件舆情治理中的作用、引导和规范突发事件网络舆情的网民参与行为等方面着手,促进突发事件网络舆情治理健康发展。
[Abstract]:As a new and potential information technology communication platform, the Internet has accelerated the speed of information dissemination and profoundly changed the way of information dissemination. Especially under the promotion of new media, unexpected events can easily trigger a storm of network public opinion. The sudden events spread through the Internet can arouse the attention and discussion of netizens in a very short period of time, and form a powerful network public opinion, and thus arouse the high attention of traditional media, network opinion leaders, and government departments. The network appeal is transformed into the realistic action, and then through the network tracking report, the reality and the fictitious intermingle with each other. On the one hand, the network public opinion of unexpected events can reflect the real state of mind and demand of the people in our country, and to some extent can provide beneficial reference for deepening the reform of our country; On the other hand, information may be amplified, overused, mutated, distorted, or even used by lawbreakers to become Internet rumors or "false public opinion", which can easily lead to group polarization, cyber violence and offline mass incidents. It intensifies the difficulty of emergency management and affects the normal social and economic order. Therefore, it is imperative to improve the network public opinion management of emergencies. The problem of public opinion on the network of emergencies is in a social discourse system created by the government, the media and the netizens, which can have an unpredictable impact on the government, the media and the netizens. Emergency network public opinion governance should become a dynamic governance process in which multiple subjects participate. On the basis of literature research, this paper finds that the governance of emergency network public opinion in our country is faced with the emergency network public opinion early warning monitoring is not timely, the emergency network public opinion government guidance is weak. The traditional mainstream media is slow to intervene in the hot spots of the network, the new media reports become one-sided, and the Internet users' irrational participation leads to a series of outstanding problems, such as "network violence". The main reasons are that the network public opinion management system is not perfect, the mechanism is not perfect, the legislation lags behind, the media lacks the sense of social responsibility and the comprehensive quality of netizens needs to be improved. Therefore, it is necessary to improve the governance system of emergency network public opinion, establish and perfect the emergency network public opinion governance mechanism, perfect the legal system of emergency network public opinion governance, and give full play to the role of media in the emergency public opinion governance. In order to promote the healthy development of emergency network public opinion, we should guide and standardize the participation behavior of Internet users.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D63

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