政府门户网站公众使用意向影响因素研究
发布时间：2018-12-09 13:27
【摘要】：我国政府门户网站经过十余年的发展,已经形成了以中国政府网为龙头,部委、省、市、区县各层级全面覆盖的政府网站体系,并且从单纯的信息发布平台,发展成为信息公开、政策解读、在线办事、公众参与的政府机关互联网工作平台。政府门户网站作为我国互联网网民眼中政府机关的网上代言,是政府机关履行职责的平台,既要展现出政府机关的形象,也要发挥其作为互联网平台的功能,即是说政府门户网站要发展为政民互通的渠道。目前,我国政府和公众之间缺乏有效的沟通渠道,政府无法从民众那里获得有利于政策提出的意见,群众无法获知政府的具体政策动向。为了解决这一难题,政府门户网站的建设就显得尤为重要。政府门户网站建设要以为人民服务为宗旨,提供更多更全面的政策信息,开通可供群众提建议的通道来实现民了解政,政取信民的双赢结果。通过电子化网站的建设,群众可以很方便地了解到政府最近的政策走向,也可以很快地参与到政策利弊的讨论中,方便政府后续工作的开展。但是政府门户网站的建设目前存在几点亟待解决的问题：一方面是我国互联网发展起步较晚,大多数民众不具备上网浏览信息的能力,更不用说上网提建议和获得信息；另一方面是一部分官方门户使用率不高,一些版面在很长的一段时问内都不更新。除此之外,还有很多有待深究的原因促成了公众对政府门户网站使用意向不高的现状。基于此,本研究希望通过对使用意向的影响因素研究来提高公众使用政府门户网站的意向。本课题首先对既往研究成果进行了系统性总结,对政府门户网站公众使用意向相关概念与理论基础进行了阐述,介绍了理性行为理论、技术接受模型、感知娱乐性以及信任等理论基础,并从技术接受因素、创新扩散因素、感知娱乐因素以及信任因素四个方面出发,对政府门户网站公共使用意向的影响因素进行分析：在模型构建与研究假设中,通过变量定义和理论假设来为模型创造理论基础,然后进行了调查问卷的设计,主要包括设计原则、设计步骡以及调查对象的选取；关于实证数据分析,包括样本数据分析、问卷信度分析、问卷效度分析、相关分析、回归分析以及结果分析,得出了相容性、信任、感知有用性、感知易用性以及形象对公众使用政府门户网站的意向影响较大；在课题的最后,针对分析结果提出了几点针对性建议。除此之外,还对今后提高我国政府门户网站的公众使用意向进行了展望。
[Abstract]:After more than a decade of development, our government portal has formed a government web site system with the Chinese government network as the leader, ministries, departments, provinces, cities, districts and counties all levels of comprehensive coverage, and from a simple information publishing platform. It has developed into a public information, policy interpretation, online service, and public participation in the Internet work platform of government agencies. As the online endorsement of government agencies in the eyes of Internet users in China, government portals are the platform for government organs to perform their duties. They should not only display the image of government agencies, but also give play to their functions as Internet platforms. That is to say, government portals should develop the channels for mutual communication between the government and the people. At present, there is a lack of effective communication channel between the government and the public, the government can not obtain the opinions from the public in favor of the policy, and the masses are unable to know the specific policy trend of the government. In order to solve this problem, the construction of government portals is particularly important. The construction of government portals should aim at serving the people, provide more and more comprehensive policy information, and open channels for the masses to make suggestions to realize the win-win results of the people's understanding of politics and obtaining the trust of the people. Through the construction of electronic website, the masses can easily understand the recent policy trend of the government, also can quickly participate in the discussion of the pros and cons of the policy, and facilitate the development of the follow-up work of the government. However, there are several problems to be solved urgently in the construction of government portals: on the one hand, the development of Internet in China starts relatively late, most people do not have the ability to browse information on the Internet, let alone put forward suggestions and get information on the Internet; On the other hand, part of the official portal usage is not high, some pages in a very long period of time are not updated. In addition, there are a lot of reasons for the lack of public interest in the use of government portals. Based on this, this study hopes to improve the public's intention to use government portals through the study of influencing factors of intention to use. Firstly, this paper systematically summarizes the previous research results, expounds the related concepts and theoretical basis of the public intention to use on the government portal, and introduces the rational behavior theory, the technology acceptance model. The theoretical basis of perceived entertainment and trust, and from four aspects: technology acceptance factor, innovation diffusion factor, perceived entertainment factor and trust factor, This paper analyzes the influencing factors of the public use intention of the government portal website: in the model construction and research hypothesis, it creates the theoretical basis for the model through the definition of variables and the theoretical hypothesis, and then designs the questionnaire. Mainly includes the design principle, the design step mule as well as the investigation object selection; On empirical data analysis, including sample data analysis, questionnaire reliability analysis, questionnaire validity analysis, correlation analysis, regression analysis and result analysis, the compatibility, trust, perceived usefulness are obtained. Perceived ease of use and image have a greater impact on the public intention to use government portals; At the end of the thesis, some suggestions are put forward in view of the analysis results. In addition, it also looks forward to improving the public's intention of using government portals in the future.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D63
本文编号：2369429
[Abstract]:After more than a decade of development, our government portal has formed a government web site system with the Chinese government network as the leader, ministries, departments, provinces, cities, districts and counties all levels of comprehensive coverage, and from a simple information publishing platform. It has developed into a public information, policy interpretation, online service, and public participation in the Internet work platform of government agencies. As the online endorsement of government agencies in the eyes of Internet users in China, government portals are the platform for government organs to perform their duties. They should not only display the image of government agencies, but also give play to their functions as Internet platforms. That is to say, government portals should develop the channels for mutual communication between the government and the people. At present, there is a lack of effective communication channel between the government and the public, the government can not obtain the opinions from the public in favor of the policy, and the masses are unable to know the specific policy trend of the government. In order to solve this problem, the construction of government portals is particularly important. The construction of government portals should aim at serving the people, provide more and more comprehensive policy information, and open channels for the masses to make suggestions to realize the win-win results of the people's understanding of politics and obtaining the trust of the people. Through the construction of electronic website, the masses can easily understand the recent policy trend of the government, also can quickly participate in the discussion of the pros and cons of the policy, and facilitate the development of the follow-up work of the government. However, there are several problems to be solved urgently in the construction of government portals: on the one hand, the development of Internet in China starts relatively late, most people do not have the ability to browse information on the Internet, let alone put forward suggestions and get information on the Internet; On the other hand, part of the official portal usage is not high, some pages in a very long period of time are not updated. In addition, there are a lot of reasons for the lack of public interest in the use of government portals. Based on this, this study hopes to improve the public's intention to use government portals through the study of influencing factors of intention to use. Firstly, this paper systematically summarizes the previous research results, expounds the related concepts and theoretical basis of the public intention to use on the government portal, and introduces the rational behavior theory, the technology acceptance model. The theoretical basis of perceived entertainment and trust, and from four aspects: technology acceptance factor, innovation diffusion factor, perceived entertainment factor and trust factor, This paper analyzes the influencing factors of the public use intention of the government portal website: in the model construction and research hypothesis, it creates the theoretical basis for the model through the definition of variables and the theoretical hypothesis, and then designs the questionnaire. Mainly includes the design principle, the design step mule as well as the investigation object selection; On empirical data analysis, including sample data analysis, questionnaire reliability analysis, questionnaire validity analysis, correlation analysis, regression analysis and result analysis, the compatibility, trust, perceived usefulness are obtained. Perceived ease of use and image have a greater impact on the public intention to use government portals; At the end of the thesis, some suggestions are put forward in view of the analysis results. In addition, it also looks forward to improving the public's intention of using government portals in the future.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D63
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