突发公共事件网络舆论引导机制创新研究
发布时间：2018-12-13 02:27
【摘要】：当前,我国正处在社会转型期,出现了一些经济失调、社会失序、人心失衡现象,由此也产生了一系列社会问题。同时我们又生活在互联网时代,也是一个人人面前都有“麦克风”的时代,信息传播局面已发生巨大变化的时代,一个突发公共事件的发生,都很有可能被网民采集、发布和传播,引发网民极大关注。网络世界与现实社会因事件本身相互联系、相互影响,形成舆论场,各方都在争夺话语权,进行权力博弈。如同网络的工具性,网络舆论也是把“双刃剑”,既能起到促进沟通,推进事件的有效解决,也可以造成是非混淆,甚至故意制造混乱,扰乱社会秩序。因此,能否正确引导突发公共事件不仅关系着事件本身能否得到解决,也对当前社会的和谐稳定和顺利转型起着至关重要的作用。从近年来发生的很多突发公共事件来看,网络舆论在整个事件的走向中起了不可忽视的作用,引导不力造成的失范效应明显,暴露出当前引导机制存在着明显缺陷,如欠缺舆论引导危机意识、政府部门公信力不够、在应对突发公共事件舆论表现被动、研判网络舆情能力不足、网络议程设置复杂难以把握,法制建设不健全不完备等。本文,首先介绍分析四大核心概念,然后通过议程设置理论、群体极化理论和沉默的螺旋理论等几大基础理论,论证突发公共事件网络舆论引导工作所需的理论支撑,以及阐述加强我国突发公共事件网络舆论引导机制创新的重要意义。了解和掌握这些概念和基础理论正是我们做好舆论引导工作的必要前提。其次,通过认真研读资料,介绍几个典型国家的经验,总结几点能给我国国情的突发公共事件网络舆论引导机制方面提供借鉴的启示。然后,探讨突发公共事件网络舆论引导机制存在的问题和成因,为下一章提出引导机制创新奠定基础。最后,通过第五章内容的分析,有的放矢地指出我国突发公共网络舆论引导的总体预案,提出我国突发公共事件网络舆论引导机制创新的几点建议,以期为该方面的理论研究提供思路和基础。经研究就会得出如下结论,突发公共事件网络舆论的正向、积极与科学和高效引导,要通过政府、媒体与网民三方的共同努力才能够实现,要想达成这样一个目标,一个很重要的抓手,就是建立起科学的舆论引导机制。本文的研究,恰恰为进一步推进突发事件网络舆论引导,在深层次理论研究方面做一个铺垫,并希望能对政府部门在制定相关突发事件网络舆论引导决策提供一定的借鉴和参考。
[Abstract]:At present, our country is in the social transition period, appeared some economic maladjustment, the social disorder, the human heart unbalance phenomenon, thus also produced a series of social problems. At the same time, we also live in the era of the Internet, which is also an era in which everyone has a "microphone" in front of them. The situation of information dissemination has changed greatly, and the occurrence of a sudden public event is likely to be collected by Internet users. Release and spread, arouse netizen great concern. The network world and the real society are connected with each other because of the events themselves, forming the public opinion field, all the parties are fighting for the right to speak and conducting the power game. Like the instrumental nature of the network, network public opinion is also a "double-edged sword", which can not only promote communication and promote the effective resolution of incidents, but also cause confusion between right and wrong, or even deliberately create chaos and disturb social order. Therefore, whether we can guide public emergencies correctly is not only related to whether the incident itself can be solved, but also plays a vital role in the harmonious and stable society and smooth transformation. From a lot of unexpected public events in recent years, the network public opinion has played an important role in the trend of the whole event, the abnormal effect caused by the weak guidance is obvious, which exposed the obvious defects of the current guiding mechanism. Such as lack of public opinion guiding crisis consciousness, lack of credibility of government departments, passive public opinion response to unexpected public events, insufficient ability to study network public opinion, complex setting of network agenda, imperfect legal system construction and so on. This paper first introduces and analyzes the four core concepts, and then demonstrates the theoretical support needed for the network public opinion guidance of public emergencies through several basic theories, such as agenda setting theory, group polarization theory and silent spiral theory. And expounds the important significance of strengthening the innovation of network public opinion guidance mechanism of public emergencies in China. Understanding and mastering these concepts and basic theories is the necessary prerequisite for us to guide public opinion. Secondly, through studying the data carefully, introducing the experiences of several typical countries, summing up some enlightenments on the guiding mechanism of network public opinion of unexpected public events which can give our country's national conditions. Then, the paper discusses the problems and causes of the network public opinion guidance mechanism, which lays the foundation for the innovation of the guidance mechanism in the next chapter. Finally, through the analysis of the fifth chapter, the author points out the overall plan of the public opinion guidance in China, and puts forward some suggestions on the innovation of the network public opinion guidance mechanism of the sudden public events in our country. In order to provide ideas and basis for the theoretical research in this area. After studying, we can draw the following conclusion: the positive, scientific and efficient guidance of public emergency public opinion on the network can only be achieved through the joint efforts of the government, the media and the Internet users. To achieve such a goal, A very important grasp is to establish a scientific public opinion guidance mechanism. The research in this paper is precisely for the purpose of further promoting the network public opinion guidance of unexpected events, and doing a foreshadowing in the deep theoretical research. And hope to provide certain reference and reference for government departments in the formulation of related emergency network public opinion guidance decision-making.
【学位授予单位】：华东政法大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D630;G206
本文编号：2375708
[Abstract]:At present, our country is in the social transition period, appeared some economic maladjustment, the social disorder, the human heart unbalance phenomenon, thus also produced a series of social problems. At the same time, we also live in the era of the Internet, which is also an era in which everyone has a "microphone" in front of them. The situation of information dissemination has changed greatly, and the occurrence of a sudden public event is likely to be collected by Internet users. Release and spread, arouse netizen great concern. The network world and the real society are connected with each other because of the events themselves, forming the public opinion field, all the parties are fighting for the right to speak and conducting the power game. Like the instrumental nature of the network, network public opinion is also a "double-edged sword", which can not only promote communication and promote the effective resolution of incidents, but also cause confusion between right and wrong, or even deliberately create chaos and disturb social order. Therefore, whether we can guide public emergencies correctly is not only related to whether the incident itself can be solved, but also plays a vital role in the harmonious and stable society and smooth transformation. From a lot of unexpected public events in recent years, the network public opinion has played an important role in the trend of the whole event, the abnormal effect caused by the weak guidance is obvious, which exposed the obvious defects of the current guiding mechanism. Such as lack of public opinion guiding crisis consciousness, lack of credibility of government departments, passive public opinion response to unexpected public events, insufficient ability to study network public opinion, complex setting of network agenda, imperfect legal system construction and so on. This paper first introduces and analyzes the four core concepts, and then demonstrates the theoretical support needed for the network public opinion guidance of public emergencies through several basic theories, such as agenda setting theory, group polarization theory and silent spiral theory. And expounds the important significance of strengthening the innovation of network public opinion guidance mechanism of public emergencies in China. Understanding and mastering these concepts and basic theories is the necessary prerequisite for us to guide public opinion. Secondly, through studying the data carefully, introducing the experiences of several typical countries, summing up some enlightenments on the guiding mechanism of network public opinion of unexpected public events which can give our country's national conditions. Then, the paper discusses the problems and causes of the network public opinion guidance mechanism, which lays the foundation for the innovation of the guidance mechanism in the next chapter. Finally, through the analysis of the fifth chapter, the author points out the overall plan of the public opinion guidance in China, and puts forward some suggestions on the innovation of the network public opinion guidance mechanism of the sudden public events in our country. In order to provide ideas and basis for the theoretical research in this area. After studying, we can draw the following conclusion: the positive, scientific and efficient guidance of public emergency public opinion on the network can only be achieved through the joint efforts of the government, the media and the Internet users. To achieve such a goal, A very important grasp is to establish a scientific public opinion guidance mechanism. The research in this paper is precisely for the purpose of further promoting the network public opinion guidance of unexpected events, and doing a foreshadowing in the deep theoretical research. And hope to provide certain reference and reference for government departments in the formulation of related emergency network public opinion guidance decision-making.
【学位授予单位】：华东政法大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D630;G206
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