网络公共事件政府回应的现状、问题与策略——基于2007-2014年102个案例的实证分析
发布时间：2019-01-01 14:24
【摘要】：[目的/意义]面对近年来日渐常态化的网络公共事件,政府能否有效回应网络舆论,是影响事件走向的关键。目前,网络公共事件的政府回应仍存在种种问题,相关的学术研究也刚刚起步。[方法/过程]采用实证研究的方法,对近年来102个网络公共事件的政府回应主体、速度、形式和渠道开展定量统计,并分析这些因素与回应效果之间的关系。[结果/结论]研究发现,大部分事件由多主体出面回应,采用多种媒介,回应速度较快,但回应效果欠佳,同时仍存在回应慢和无回应现象。回应方式以话语回应和行为回应为主,制度性解决问题的机制尚未建立。为提升网络公共事件的回应效果,政府需要变被动回应为主动回应,由单向传播转为双向沟通,落实责任主体,并将政府回应制度化、常规化。
[Abstract]:In the face of the increasingly regular network public events in recent years, whether the government can respond to the network public opinion effectively is the key to influence the trend of the events. At present, there are still various problems in the government response to network public events, and relevant academic research is just beginning. [method / process] using the method of empirical research, this paper makes quantitative statistics on the main body, speed, form and channel of government response to 102 network public events in recent years, and analyzes the relationship between these factors and the response effect. [results / conclusion] it is found that most of the events are responded by multiple agents, and the response speed is faster, but the response effect is not good. At the same time, there still exists the phenomenon of slow response and no response. The response mode is mainly discourse response and behavioral response, and the institutional mechanism for solving problems has not been established. In order to improve the response effect of network public events, the government needs to change the passive response to active response, from one-way communication to two-way communication, to implement the responsible subject, and to institutionalize and regularize the government response.
【作者单位】： 惠州学院;
【基金】：国家社会科学基金青年项目“国家-社会关系视角下网络公共事件的舆论引导与治理研究”(编号:13CXW038)研究成果之一
【分类号】：D630;G353.1
本文编号：2397690
[Abstract]:In the face of the increasingly regular network public events in recent years, whether the government can respond to the network public opinion effectively is the key to influence the trend of the events. At present, there are still various problems in the government response to network public events, and relevant academic research is just beginning. [method / process] using the method of empirical research, this paper makes quantitative statistics on the main body, speed, form and channel of government response to 102 network public events in recent years, and analyzes the relationship between these factors and the response effect. [results / conclusion] it is found that most of the events are responded by multiple agents, and the response speed is faster, but the response effect is not good. At the same time, there still exists the phenomenon of slow response and no response. The response mode is mainly discourse response and behavioral response, and the institutional mechanism for solving problems has not been established. In order to improve the response effect of network public events, the government needs to change the passive response to active response, from one-way communication to two-way communication, to implement the responsible subject, and to institutionalize and regularize the government response.
【作者单位】： 惠州学院;
【基金】：国家社会科学基金青年项目“国家-社会关系视角下网络公共事件的舆论引导与治理研究”(编号:13CXW038)研究成果之一
【分类号】：D630;G353.1
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