突发事件中微信的舆论引导研究

发布时间：2019-02-24 17:03

【摘要】：我国正处于社会转型期和改革攻坚期,社会各种矛盾问题显化,各阶层的利益冲突加剧,突发事件频频发生,社会影响巨大。而新媒体的快速发展,促使人们越来越热衷于运用新媒体发表自己对突发事件的意见与看法,从而推动突发事件中舆论的产生与传播。这不仅对政府和媒体处理突发事件的能力提出了挑战,也考验着政府和媒体在突发事件中的舆论引导能力。作为一个新兴媒介,微信因具有丰富多样的功能、舒适的个性化体验和独特的信息传播特点等方面的优势而深受公众喜爱。微信已经成为突发事件中信息传播的重要组成部分和突发事件中舆论生成与发展的重要场域。本文紧紧围绕突发事件中微信的舆论引导来做分析研究。首先对微信产生的背景、发展历程、属性和社会功能进行阐述,并从微信的传播方式、议程设置和意见领袖等三个方面来梳理微信的舆论引导机理。其次,运用各学科理论,结合多个具有代表性的案例,从突发事件中微信的舆论引导进程和微信在突发事件中舆论引导的功能表现等方面来深入剖析微信在突发事件中的舆论引导作用。再次,通过分析突发事件中微信舆论引导的优势及所存在的问题,反映运用微信对突发事件中的舆论进行引导的重要性与必要性。最后,从政府、传统媒体、运营商和用户等四个维度就突发事件中微信舆论引导所存在的问题提出对策。
[Abstract]:Our country is in the period of social transformation and reform, all kinds of social contradictions are obvious, the conflicts of interest of all strata are aggravated, the sudden events occur frequently, and the social influence is enormous. With the rapid development of new media, people are more and more keen to use new media to express their opinions and opinions on emergencies, thus promoting the emergence and dissemination of public opinion in emergencies. This not only challenges the ability of government and media to deal with emergencies, but also tests the ability of government and media to guide public opinion in emergencies. As a new medium, WeChat is popular with the public because of its rich and diverse functions, comfortable individualized experience and unique characteristics of information dissemination. WeChat has become an important part of information dissemination in emergencies and an important field for the formation and development of public opinion in emergencies. This article closely around the emergency WeChat public opinion guidance to do analysis and research. Firstly, the background, development course, attribute and social function of WeChat are expounded, and the media guiding mechanism of WeChat is combed from three aspects: communication mode, agenda setting and opinion leader. Secondly, using the theories of various disciplines and combining with a number of representative cases, This paper analyzes the function of WeChat in emergency from the following aspects: the process of WeChat's public opinion guidance and the function of WeChat's public opinion guidance in emergencies. Thirdly, by analyzing the advantages and problems of WeChat public opinion guidance in emergencies, it reflects the importance and necessity of using WeChat to guide public opinion in emergencies. Finally, from the four dimensions of government, traditional media, operators and users, the problems of WeChat public opinion guidance in emergencies are put forward.
【学位授予单位】：广西师范学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206;D63

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