突发事件中网站传播特点的对比研究
发布时间：2019-03-30 12:07
【摘要】：我国正处于社会转型期，各种社会矛盾、问题层出不穷，，突发事件频繁发生。在突发事件中，受众往往处于不知情状态，容易对形势判断出现偏差。为此，大众传播媒介在突发事件中发挥着传递信息、澄清谣言、沟通协调的“桥梁”作用。在信息化社会，网络传播日益发挥着巨大影响和作用，受众更倾向于从网络获取信息，网站成为了人们获取信息的主要渠道。 本文选取了两个性质不同、传播风格各异的代表性网站——“新华网”和“新浪网”，以2005年发生的“松花江水污染事件”和2014年发生的“杭州富阳水污染事件”作为突发事件个案研究的案例。对上述事件中“新华网”和“新浪网”在报道时间、报道数量、报道形式、报道内容、报道态度倾向性这些传播手段进行对比研究，并对这两家网站突发事件传播报道的变迁进行纵向分析，从而得出不同网站突发事件的传播特征以及网站突发事件传播报道的变迁特点，并在这些基础上得出自己的思考，以期对网站关于突发事件的传播报道模式提供更加科学的参考。
[Abstract]:Our country is in the social transformation period, all kinds of social contradictions, problems emerge endlessly, sudden events occur frequently. In emergencies, the audience is often in a state of ignorance, easy to judge the situation bias. Therefore, mass media plays a role as a bridge to convey information, clarify rumors and communicate and coordinate in emergencies. In the information society, the network communication is playing a great role and influence day by day, the audience is more inclined to obtain the information from the network, the website has become the main channel for people to obtain the information. This paper selects two representative websites with different characteristics and different styles of dissemination-"Xinhua" and "Sina.com". Taking "Songhua River Water pollution incident" in 2005 and "Hangzhou Fuyang Water pollution incident" in 2014 as cases of emergency case study. In the above-mentioned events, "Xinhua" and "Xinlang.com" are compared with each other in terms of reporting time, number, form, content, and attitude towards reporting, which are the means of communication. Through longitudinal analysis of the changes of these two websites' emergency communication reports, the author obtains the communication characteristics of different websites and the vicissitude characteristics of the website emergency communication reports, and on the basis of these, draws his own thinking. In order to provide a more scientific reference to the website about the communication and reporting mode of unexpected events.
【学位授予单位】：浙江传媒学院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D63;G206
本文编号：2450062
[Abstract]:Our country is in the social transformation period, all kinds of social contradictions, problems emerge endlessly, sudden events occur frequently. In emergencies, the audience is often in a state of ignorance, easy to judge the situation bias. Therefore, mass media plays a role as a bridge to convey information, clarify rumors and communicate and coordinate in emergencies. In the information society, the network communication is playing a great role and influence day by day, the audience is more inclined to obtain the information from the network, the website has become the main channel for people to obtain the information. This paper selects two representative websites with different characteristics and different styles of dissemination-"Xinhua" and "Sina.com". Taking "Songhua River Water pollution incident" in 2005 and "Hangzhou Fuyang Water pollution incident" in 2014 as cases of emergency case study. In the above-mentioned events, "Xinhua" and "Xinlang.com" are compared with each other in terms of reporting time, number, form, content, and attitude towards reporting, which are the means of communication. Through longitudinal analysis of the changes of these two websites' emergency communication reports, the author obtains the communication characteristics of different websites and the vicissitude characteristics of the website emergency communication reports, and on the basis of these, draws his own thinking. In order to provide a more scientific reference to the website about the communication and reporting mode of unexpected events.
【学位授予单位】：浙江传媒学院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D63;G206
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本文编号：2450062
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