乌诲市政务微博发展现状与对策研究

发布时间：2019-06-11 05:13

【摘要】：近些年,信息化的快速发展使得作为社会化媒体重要形式之一的传播媒介经历了巨大的变化,微博迅速占领网络舆论新市场,呈现出爆发式发展。其迅猛的发展主要归结于其得天独厚的特点,即微博的开放性、即时性以及互动性。随着微博的迅速发展,作为网络问政在微博领域的延伸和补充,越来越多的政府机构和公务人员开通了政务微博,政务微博也逐渐成为政府信息公开和与群众互动的重要方式。本文对乌海市政务微博进行研究,通过对乌海市政务微博发展现状和数据分析,在总结其存在的问题基础上,提出了未来的发展策略,使政务微博能够真正起到乌海市政府机构与群众之间的桥梁的作用。论文由以下四部分组成：第一部分陈述政务微博的有关概念,并提出政务微博的定义、政务微博的类型、政务微博的功能、以及发展所需的基础条件和建设的必要性。第二部分主要对现阶段乌海市政务微博的发展状况、政务微博发展过程中遇到的问题及产生的原因进行分析。首先分析乌海市政务微博的发展现状,接着指出发展政务微博存在的问题,最后分析产生问题的原因。第三部分介绍国内外政务微博发展的成功经验。第四部分是对乌海市政务微博的发展提出一些对策建议。
[Abstract]:In recent years, with the rapid development of information technology, the media, as one of the important forms of social media, has undergone great changes. Weibo has rapidly occupied the new market of network public opinion, showing explosive development. Its rapid development is mainly due to its unique characteristics, that is, the openness, timeliness and interaction of Weibo. With the rapid development of Weibo, as the extension and supplement of network political inquiry in Weibo field, more and more government agencies and public officials have opened the government Weibo, and the government affairs Weibo has gradually become an important way for government information disclosure and interaction with the masses. This paper studies Wuhai government Weibo, through the analysis of the present situation and data of Wuhai government Weibo, on the basis of summing up its existing problems, puts forward the future development strategy. So that the government Weibo can really play the role of a bridge between Wuhai government agencies and the masses. The paper consists of the following four parts: the first part describes the related concepts of government Weibo, and puts forward the definition of government Weibo, the type of government Weibo, the function of government Weibo, as well as the basic conditions for development and the necessity of construction. The second part mainly analyzes the development of government Weibo in Wuhai City at the present stage, the problems encountered in the development process of government Weibo and the causes. This paper first analyzes the present situation of the development of government Weibo in Wuhai City, then points out the problems existing in the development of government Weibo, and finally analyzes the causes of the problems. The third part introduces the successful experience of Weibo development at home and abroad. The fourth part is to Wuhai city government Weibo development put forward some countermeasures and suggestions.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D63

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