网络信息时代政府危机公关研究

发布时间：2019-07-05 07:53

【摘要】：随着信息科技的快速发展和广泛运用,整个社会已经迈进了网络信息时代,人们的社会生活方式也随之发生深刻变化。近些年关于自然灾害、社会安全以及公共卫生等危机事件日益增多,对网络信息时代的政府危机公关提出了更高要求。政府要充分借助于互联网的优势,发挥互联网传播速度快、影响范围广等特点,不断探寻网络信息时代政府危机公关的新路径,这对于减轻危机事件给人们社会生活所带来的伤害、提高政府形象具有重要意义。本文以提高网络信息时代政府危机公关的效率为研究重点,围绕当前网路信息时代政府危机公关的现状以及存在的问题进行展开,并充分结合“8·12天津港大爆炸事故”中政府危机公关这一典型案例,最后分析得出网络信息时代政府危机公关的应对策略。具体内容如下:首先,介绍了论文的研究背景与研究意义、国内外研究现状、研究思路与研究方法、创新之处与不足,为论文的写作做好前期准备;其次,介绍了网络信息时代、政府危机公关的概念以及本课题的理论基础;接着,从三个方面介绍了当前政府危机公关的基本理念、网络信息对我国政府危机公关的影响以及我国在政府危机公关的处理模式和优势;第四章,以案例形式对“8·12天津港大爆炸事件”的政府危机公关过程进行了总结和评析,并在此基础上指出我国网络信息时代政府危机公关存在的问题,即政府危机处理的积极性和主动性不高、政府网络舆情的监管和预警能力不强、政府在网络环境下危机处理能力较弱、政府危机公关的制度体系建设不完善四个方面,而政府危机公关意识较为薄弱、政府危机公关回应存在短板、网络舆情公关反应过于被动这三个方面则是网络信息时代政府危机公关存在问题的原因。最后,分别从四个方面提出了网络信息时代下政府危机公关的应对策略:一是增强政府危机公关的意识,创新政府危机公关管理理念;二是强化网络舆情的监管与预警,健全信息沟通和反馈机制;三是加强政府危机公关人才培养,建立政府危机公关基本原则;四是健全政府危机公关制度体系,提高政府危机公关处理能力。这四个方面的应对对策对于提高政府危机公关效率、塑造政府形象和维护社会的正常秩序具有较强的现实意义。
[Abstract]:With the rapid development and wide application of information technology, the whole society has entered the network information age, and people's social life style has also undergone profound changes. In recent years, there are more and more crisis events such as natural disasters, social security and public health, which put forward higher requirements for government crisis public relations in the network information age. The government should make full use of the advantages of the Internet, give full play to the characteristics of the Internet, such as fast communication speed and wide range of influence, and constantly explore a new path of government crisis public relations in the network information age, which is of great significance to reduce the harm caused by crisis events to people's social life and improve the image of the government. This paper focuses on improving the efficiency of government crisis public relations in the network information age, focuses on the present situation and existing problems of government crisis public relations in the network information age, and fully combines the typical case of government crisis public relations in the Big Bang accident of Tianjin Port in August 12, and finally analyzes the countermeasures of government crisis public relations in the network information age. The specific contents are as follows: first of all, it introduces the research background and significance of the paper, the research status at home and abroad, research ideas and research methods, innovation and shortcomings, to prepare for the writing of the paper. Secondly, it introduces the network information age, the concept of government crisis public relations and the theoretical basis of this topic. Then, it introduces the basic concept of government crisis public relations from three aspects, the influence of network information on government crisis public relations in our country, and the processing mode and advantages of government crisis public relations in our country. The fourth chapter summarizes and comments on the process of government crisis public relations in the "8 路12 Tianjin Port Big Bang incident" in the form of a case, and on this basis, points out the problems existing in the government crisis public relations in the network information age of our country, that is, the enthusiasm and initiative of the government crisis management are not high, the supervision and early warning ability of the government network public opinion is not strong, and the government's ability to deal with the crisis in the network environment is weak. The system construction of government crisis public relations is not perfect in four aspects, but the government crisis public relations consciousness is relatively weak, the government crisis public relations response has the deficiency, the network public opinion public relations reaction is too passive these three aspects is the government crisis public relations existence question reason in the network information age. Finally, this paper puts forward the countermeasures of government crisis public relations in the network information age from four aspects: first, strengthening the consciousness of government crisis public relations and innovating the management concept of government crisis public relations; second, strengthening the supervision and early warning of network public opinion, perfecting the information communication and feedback mechanism; third, strengthening the training of government crisis public relations talents and establishing the basic principles of government crisis public relations. Fourth, improve the government crisis public relations system, improve the government crisis public relations handling ability. The countermeasures in these four aspects are of great practical significance for improving the efficiency of government crisis public relations, shaping the image of the government and maintaining the normal order of the society.
【学位授予单位】：吉林财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D63

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