A基金管理公司发展战略研究

发布时间：2018-03-16 21:43

本文选题：基金管理公司　切入点：资产管理　出处：《兰州大学》2012年硕士论文　论文类型：学位论文

【摘要】：中国基金行业已经走过了波澜壮阔的13年,走过了国外成熟市场几十年甚至上百年的发展道路。基金行业的不断成长,对中国资本市场的健康发展起到了积极的作用,实现了中国证券监督管理委员会“超常规发展机构投资者”的初衷。伴随着中国资产管理行业的发展,基金业在开辟投资理财渠道、开拓中国的理财市场、培养社会投资意识等多个方面起到了重要的作用。各家基金管理公司在经历了牛熊市的洗礼、规范化的治理和市场化的博弈之后,以开放式基金为主要产品形式的中国基金市场已达到了相当规模,产品体系不断优化,投资者群体逐步成熟,相关法律法规趋于完善。与此同时,伴随着资产行业内外环境的不断变化,中小型基金管理公司所面临的困难与压力也与日聚增。为了使中小型基金管理公司在激烈的行业竞争中尽快脱颖而出,制定科学合理的发展战略就成为各中小型基金管理公司的当务之及。本文首先提出A基金管理公司(以下简称“A公司”)所面临的问题,并介绍了论文的选题背景及意义,即基金行业的概况及A公司的基本情况。在此基础上对A公司发展战略进行了全面分析,包括宏观环境、行业与市场及公司内部环境,进而强调A公司所面临的较大竞争压力。然后通过制定A公司的战略目标与战略选择,通过EFE和IFE矩阵分析明确了A公司内部自身的优势与劣势,面临外部的机会与威胁。通过SWOT矩阵分析列出了A公司可以采取战略的方案。通过QSPM矩阵对A公司战略方案进行了选择并最终制定了战略决策。最后则是在上述分析的基础上,对A公司提出了明确的战略计划,并针对产品开发、投研建设、营销规划、专户定位及运营管理五个方面提出了具体的战略实施方案。本文运用所学的战略理论管理知识,为A公司制定了既符合国内资产管理行业发展趋势又切合企业自身能力的战略目标及措施。本文的研究相信对其他基金管理公司的发展也具有一定的指导意义。
[Abstract]:The fund industry in China has gone through a magnificent 13 years, a development road of foreign mature markets for decades or even hundreds of years. The continuous growth of the fund industry has played a positive role in the healthy development of China's capital market. With the development of the asset management industry in China, the fund industry is opening up investment and financial management channels and opening up the financial management market in China. The training of social investment consciousness has played an important role in many aspects. After the baptism of the bull bear market, the standardized governance and the market-oriented game, each fund management company has played an important role. The Chinese fund market with open-end fund as the main product form has reached a considerable scale, the product system is continuously optimized, the investor group is gradually mature, and the relevant laws and regulations tend to be perfected. At the same time, with the constant changes of the environment inside and outside the asset industry, the difficulties and pressures faced by the small and medium-sized fund management companies are also increasing day by day. In order to make the small and medium-sized fund management companies stand out as soon as possible in the fierce industry competition, The formulation of scientific and reasonable development strategy has become the responsibility of small and medium-sized fund management companies. This paper first puts forward the problems faced by A Fund Management Company (hereinafter referred to as "A Company"), and introduces the background and significance of this paper. That is, the general situation of the fund industry and the basic situation of company A. on this basis, the development strategy of company A is comprehensively analyzed, including the macro environment, industry and market, and the internal environment of the company. Then it emphasizes the great competitive pressure faced by A Company. Then, by making the strategic objectives and strategic choices of A Company, and analyzing the internal strengths and weaknesses of A Company by EFE and IFE matrix analysis, In the face of external opportunities and threats. Through the analysis of SWOT matrix, A company can take a strategic plan. Through the QSPM matrix, A company's strategic plan is selected and finally made strategic decision. Finally, on the basis of the above analysis, This paper puts forward a clear strategic plan for company A, and puts forward a specific strategic implementation plan for five aspects: product development, investment and research construction, marketing planning, special account positioning and operation management. This article uses the strategic theory to manage the knowledge, The strategic objectives and measures which are in line with the development trend of the domestic asset management industry and the ability of the enterprise are formulated for company A. the research in this paper is believed to be of certain guiding significance to the development of other fund management companies.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F832.51

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