我国证券公司经纪业务转型财富管理研究

发布时间：2018-05-22 10:12

本文选题：经纪业务 + 创新转型　；参考：《上海交通大学》2013年硕士论文

【摘要】：近年来我国证券市场发展迅速，证券公司的竞争日趋激烈，，佣金水平严重下滑，经纪业务进入“微利时代”，依靠传统通道型经纪业务为盈利模式的证券公司已陷入困境，迫切要求证券公司经纪业务进行转型。2012年5月7、8日中国证监会召开证券行业创新大会，会议就证券公司创新发展思路及改革措施进行讨论，创新成为证券行业的主旋律。在当前国内外经济形势下，改革创新是证券行业发展的必然趋势，其本质是服务实体经济,满足客户需求,提升行业核心竞争力，发挥资本市场中介功能和服务水平，实现行业可持续发展。国家“十二五”规划纲要提出，要“努力实现居民收入增长和经济发展同步、劳动报酬增长和劳动生产率提高同步”。可以预见，我国居民收入在“十二五”期间将加快增长，居民的财富管理需求也将随之上升。客户不再满足于原来的股票和国债交易服务，而是需要一站式的财富管理服务。证券公司以价格竞争的手段扩张市场份额，只会导致行业整体佣金水平的不断下滑，单纯的打佣金战而不考虑客户多样化的需求和服务模式的转变势必是一种不能持久的恶性循环竞争模式。因此，在证券行业可持续发展的背景下，为满足客户不断多样化的需求，证券经纪业务的运作模式必须由传统通道交易服务向财富管理模式进行转变。本文共分七个章节。第一章绪论，主要介绍本文的研究背景、目的及意义，提出本文的研究思路与方法。第二章财富管理理论综述，主要介绍国外财富管理的理论基础及国内财富管理的发展需求。第三章国内证券公司经纪业务现状、问题与方向，主要通过对证券公司经纪业务的现状分析，找出问题所在，分析原因，提出解决办法。第四章国内证券公司经纪业务转型财富管理的难点分析，主要通过对现有人才结构、外部竞争、组织架构进行分析得出结论。第五章成熟市场经济体投资银行财富管理模式借鉴，主要介绍美国、加拿大证券公司及我国台湾地区证券公司财富管理模式。第六章案例分析，主要以上海证券为案例，提出经纪业务转型财富管理模式分析。第七章，总结本文的研究结论，对存在的不足之处作进一步思考。本文研究了西方财富管理的基本理论，并结合国内证券行业财富管理转型思路，通过对国内证券公司经纪业务发展现状及存在问题进行分析，提出了国内证券公司经纪业务转型财富管理的发展方向，同时借鉴国外投资银行财富管理模式的成功经验，并运用SWOT分析法对上海证券开展财富管理业务的内外部优势和劣势进行综合分析认为，有针对性的提出上海证券开展财富管理业务的对策，包括从服务体系、流程再造、营销团队、网点布局、产品体系等方面构建财富管理业务体系，帮助上海证券在这个金融发展的重要战略机遇期，顺应证券行业发展趋势，加快上海证券经纪业务创新转型。
[Abstract]:In recent years, the securities market in China has developed rapidly, the competition of securities companies is becoming more and more fierce, the commission level is declining seriously, the brokerage business has entered the era of "little profit", and the securities companies that rely on the traditional channel brokerage business as the profit mode have been in trouble. China Securities Regulatory Commission (CSRC) held an innovation conference on securities industry on May 7,8, 2012, which discussed the innovative development ideas and reform measures of securities companies, and innovation became the main theme of the securities industry. In the current economic situation at home and abroad, reform and innovation is the inevitable trend of the development of the securities industry. Its essence is to serve the real economy, to meet the needs of customers, to enhance the core competitiveness of the industry, and to bring into play the intermediary function and service level of the capital market. To achieve sustainable development of the industry. In the outline of the 12th Five-Year Plan, it is proposed that "efforts should be made to synchronize the growth of residents' income with the development of the economy, and the growth of labor remuneration and the improvement of labor productivity." It can be predicted that the residents' income will increase rapidly during the 12th Five-Year Plan period, and the wealth management demand of the residents will also rise with it. Customers are no longer satisfied with the original stock and Treasury trading services, but need a one-stop wealth management service. If securities firms expand their market share by means of price competition, they will only lead to a continuous decline in the overall commission level in the industry. A simple commission war without considering the diversified needs of customers and the transformation of service mode is bound to be an unsustainable vicious circle of competition. Therefore, in the context of the sustainable development of the securities industry, in order to meet the diversified needs of customers, the operation mode of securities brokerage business must be changed from the traditional channel trading service to the wealth management mode. This paper is divided into seven chapters. The first chapter introduces the research background, purpose and significance of this paper, and puts forward the research ideas and methods. The second chapter summarizes the theory of wealth management, mainly introduces the theoretical basis of wealth management abroad and the development needs of domestic wealth management. The third chapter is about the current situation, problems and direction of brokerage business of domestic securities companies, mainly through the analysis of the current situation of brokerage business of securities companies, to find out where the problems lie, to analyze the reasons, and to put forward solutions. The fourth chapter analyzes the difficulties of wealth management in the transformation of brokerage business of domestic securities companies, mainly through the analysis of the existing talent structure, external competition and organizational structure. The fifth chapter introduces the wealth management model of investment banks in mature market economy countries, including the United States, Canada and Taiwan. Chapter VI case analysis, mainly taking Shanghai Securities as a case, puts forward the wealth management mode of brokerage business transformation. The seventh chapter summarizes the research conclusions of this paper, and makes further reflection on the shortcomings. This paper studies the basic theories of western wealth management, and analyzes the present situation and existing problems of brokerage business of domestic securities companies by combining the ideas of wealth management transformation in domestic securities industry. This paper puts forward the development direction of wealth management in the transformation of brokerage business of domestic securities companies, and at the same time draws lessons from the successful experience of foreign investment banks' wealth management mode. And using SWOT analysis method to analyze the internal and external advantages and disadvantages of the wealth management business of Shanghai Securities, it is pointed out that the countermeasures for Shanghai Securities to carry out wealth management business, including service system, process reengineering, are put forward. Marketing team, network layout, product system and other aspects of wealth management business system to help Shanghai Securities in this important strategic opportunity period of financial development, conform to the development trend of the securities industry, accelerate the innovation transformation of Shanghai securities brokerage business.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.51

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