基于生命周期的创业板公司IRM沟通策略研究

发布时间：2018-05-30 11:21

本文选题：创业板 + IRM　；参考：《商业时代》2014年08期

【摘要】：由于高增长、高风险的特性,创业板上市公司更应保持与资本市场的良好互动沟通,以取得资本市场的支持。I R M是上市公司与投资者的双向沟通行为,其本质是用资本市场的语言将企业的竞争力在恰当的时间、运用恰当的手段,传递给恰当的投资者,从而帮助树立资本市场形象。I R M在资本市场上的影响力依托于企业整体的竞争力。企业的竞争力是组织、技术、员工和文化综合作用的结果,会伴随企业生命周期的发展呈阶段性的变化。企业竞争力的动态性的特性,必然会影响到I R M的目标和沟通内容。因此,具有高增长性的创业板公司应该遵循生命周期的变化,在满足共同的披露范围和内容基础上,适时调整I R M策略和沟通重点,以提高市场的认知和支持力度,实现与资本市场的双赢。
[Abstract]:Because of the characteristics of high growth and high risk, gem listed companies should maintain good interactive communication with the capital market so as to obtain the support of the capital market. I M is a two-way communication behavior between listed companies and investors. Its essence is to use the language of capital markets to transfer the competitiveness of enterprises to the right investors at the right time and with the right means. Thus help to establish the capital market image, I R M influence on the capital market depends on the overall competitiveness of the enterprise. The competitiveness of an enterprise is the result of the comprehensive action of organization, technology, staff and culture, which will change gradually with the development of the enterprise life cycle. The dynamic characteristics of enterprise competitiveness will inevitably affect the goal and communication content of I R M. Therefore, gem companies with high growth should follow the change of life cycle, adjust I R M strategy and communication focus timely on the basis of satisfying the common disclosure scope and content, so as to improve the market cognition and support. To achieve a win-win situation with the capital market.
【作者单位】：四川师范大学商学院;
【基金】：教育部人文社科青年基金项目(基于投资者关系管理的公司治理效率分析:12YJC630061),教育部人文社科青年基金项目(基于投资者关系管理的机构股东积极监督研究:10YJC630055) 四川师范大学251等项目的资助
【分类号】：F832.51;F272

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