方正科技构建投资者关系双向沟通模式研究

发布时间：2018-06-25 08:44

本文选题：投资者关系 + 双向沟通模式　；参考：《华东师范大学》2013年硕士论文

【摘要】：投资者关系管理是上市公司治理的重要内容,投资者关系沟通是投资者关系管理的本质功能。投资者关系管理的核心就是上市公司通过与相关利益群体进行有效互动沟通,增加投资者对公司的了解和认同,提升投资者对公司的信任度和忠诚度,最终实现公司价值的最大化。对投资者关系沟通模式的研究有助于丰富和拓展我国投资者关系管理研究的深度和广度,有助于上市公司解决投资者关系沟通中面临的实际问题从而提升投资者关系管理水平。本论文主要分为六章。第一章是导论部分,主要介绍研究背景、选题意义、研究的思路与方法、基本框架和创新之处。第二章为相关理论综述,介绍投资者关系管理的基本涵义、投资者关系沟通的基本要素及三种信息传播模式理论：传统线性模式、控制论传播模式、双向沟通模式,为主要章节的分析作理论铺垫。第三章介绍方正科技公司运营现状、方正科技投资者关系工作状况,并通过抽样调查分析总结方正科技投资者关系沟通存在的问题：信息披露单项,互动沟通较少；管理层参与不足；投资者关系沟通尚未体系化、流程化等。第四章基于存在的问题提出构建方正科技投资者关系沟通模式的基本思路,阐述选择双向沟通模式的缘由及当下方正科技构建投资者关系双向沟通模式的优势。第五章通过投资者关系双向沟通模式的关键要素建设、机制建设和双向沟通模型的设计,并且在考虑成本和效益之下完成整个投资者关系双向沟通模式的构建。第六章为主要结论和研究展望。本文将传播学模式理论融合入投资者关系管理知识之中,从上市公司提高自身投资者关系管理能力出发,通过构建适合于企业特点的投资者关系双向沟通模式来解决投资者关系管理开展过程中的问题,完善上市公司的信息传播和反馈机制,建立上市公司及其投资者群体的价值创造体系,从而提升投资者关系管理的综合水平,促进投资者对公司的了解和认同,树立投资者对本企业的信心,提高公司的相对估值水平,降低融资本成本,最终实现公司价值最大化。
[Abstract]:Investor relationship management is an important part of listed company governance, and investor relationship communication is the essential function of investor relationship management. The core of investor relationship management is that the listed company can communicate effectively with the relevant interest groups, increase the investors' understanding and recognition of the company, and enhance the investor's trust and loyalty to the company. The ultimate realization of the company's value maximization. The research on the mode of investor relationship communication is helpful to enrich and expand the depth and breadth of the research on investor relationship management in our country, to help listed companies solve the practical problems in investor relationship communication and to improve the level of investor relationship management. This paper is divided into six chapters. The first chapter is the introduction part, mainly introduces the research background, the topic choice significance, the research thought and the method, the basic frame and the innovation place. The second chapter is a summary of relevant theories. It introduces the basic meaning of investor relationship management, the basic elements of investor relationship communication and three kinds of information communication mode theory: traditional linear model, cybernetics communication mode, two-way communication model. For the main chapters of the analysis of the theoretical groundwork. The third chapter introduces the current operation of Fangzheng Science and Technology Company, the working situation of Fangzheng Science and Technology Investor Relations, and summarizes the problems of Fangzheng Technology Investor relationship Communication through sample investigation: information disclosure single item, less interactive communication; Lack of management participation; investor relationship communication has not been systematized, flow, and so on. In the fourth chapter, based on the existing problems, the author puts forward the basic ideas of constructing the communication mode of Fangzheng's sci-tech investor relationship, and expounds the reason of choosing the two-way communication mode and the advantages of the current Fangzheng's construction of the two-way communication mode of the investor relationship. The fifth chapter constructs the key elements of investor relationship two-way communication model, mechanism construction and two-way communication model design, and completes the construction of investor relationship two-way communication model under the consideration of cost and benefit. The sixth chapter is the main conclusion and research prospect. In this paper, the theory of communication mode is integrated into the knowledge of investor relationship management, and the listed companies improve their ability of investor relationship management. In order to solve the problems in the process of investor relationship management, and improve the information dissemination and feedback mechanism of listed companies, the two-way communication model of investor relationship is constructed, which is suitable for the characteristics of enterprises. To establish a value creation system for listed companies and their investor groups, so as to enhance the comprehensive level of investor relationship management, promote investors' understanding and recognition of the company, and build up investors' confidence in the enterprise. Improve the relative valuation of the company, reduce the cost of financial capital, and ultimately maximize the value of the company.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.51

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