社会舆论对教育改革和发展的支持现状

发布时间：2018-03-15 23:34

本文选题：社会舆论　切入点：主流媒体　出处：《广州大学学报(社会科学版)》2014年06期 　论文类型：期刊论文

【摘要】：随着传媒技术的不断发展,公民社会的渐趋形成,公民参与教育改革的热情持续增加,社会舆论对教育发展的影响正在加大。社会舆论是一个复合的概念,媒体是社会舆论传播的重要渠道。因为传播特征和传播方式的不同,不同媒体对教育改革和发展的支持现状也有很大的差异。主流媒体坚持传统的宣传与鼓动模式,不遗余力地推动教育的改革和发展;都市媒体在市场和社会的压力下,寻找舆论宣传与新闻营销的平衡;社交媒体能够让公众直接监督教育管理和教学活动,社交媒体成为舆论监督和规范改革的重要力量。社会舆论可以成为教育改革和发展的"正能量",为教育改革提供智力支持,指引教育发展的方向;同时,社会舆论也具有情绪化、非理性的特征,如果教育部门不能够对其进行有效的引导,社会舆论也会产生强大的负面效应。教育管理部门、教育教学单位应该在把握不同媒体传播规律的前提下,不断引导社会舆论向支持教育改革和发展的方向发展。
[Abstract]:With the continuous development of media technology and the formation of civil society, the enthusiasm of citizen participation in education reform is increasing, and the influence of public opinion on the development of education is increasing. Social opinion is a compound concept. The media is an important channel for the dissemination of public opinion. Because of the differences in communication characteristics and modes of communication, the current situation of support for educational reform and development by different media also varies greatly. The mainstream media adhere to the traditional mode of propaganda and agitation. Sparing no effort to promote the reform and development of education; the urban media, under market and social pressure, to find a balance between public opinion and news marketing; and social media to enable the public to directly monitor educational management and teaching activities, Social media has become an important force in public opinion supervision and normative reform. Public opinion can become a "positive energy" for educational reform and development, providing intellectual support for educational reform and guiding the direction of educational development. Public opinion also has emotional, irrational characteristics, if the education sector can not effectively guide it, social public opinion will also have a strong negative effect. Under the premise of grasping the law of different media communication, educational and teaching units should constantly guide the public opinion to develop in the direction of supporting the reform and development of education.
【作者单位】：南京师范大学新闻与传播学院;
【基金】：2012年教育部哲学社会科学研究重大课题攻关项目(12JZD046) 江苏省教育科学“十二五”规划课题重点课题(B-a/2013/01/036)
【分类号】：G206;G40-05

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