M学院发展战略研究

发布时间：2018-04-22 11:41

本文选题：民办高校 + 发展战略　；参考：《华侨大学》2017年硕士论文

【摘要】：我国民办高校是在高等教育大众化进程中,顺应社会发展需要迅速发展起来的。近年来,社会经济环境发生了重大变化,行业竞争越来越激烈,民办高校面临生存的危机和发展的困惑。民办高校在新的发展形势下如何进行战略规划,值得我们去研究和探索。国内对民办高校的研究主要集中于肯定已取得的成绩、存在的问题和解决的对策,针对具体个案研究其发展战略的较少。M学院是一所泉州地区的民办本科高校,在泉州民办高校中具有一定的代表性。本文以M学院作为研究对象,对M学院的发展环境和战略规划进行深入研究。首先,本文在阅读了大量民办高校发展战略相关文献的基础上,对相关概念和理论进行梳理和界定。其次,对M学院发展的内外环境进行系统分析,应用SWOT分析方法对M学院自身的优势、劣势及其所面临的外部机遇、威胁进行深入分析,并制定分析表。再次,在分析的基础上明确M学院发展战略的总体目标:立足泉州,面向福建,服务于区域经济建设,依托HJ集团,注重合作发展和人力资源管理,把M学院建成为一所独具特色,以培养实用型人才为目标的“地方性、应用型”职教本科高校,并制定出M学院的发展战略:差异化发展战略、合作发展战略、人力资源战略。最后,为了保障M学院发展战略的实施,提出了几项保障措施,包括明确办学定位,打造自身特色;创新模式,提高教学质量;校校合作,校企合作;健全人才管理机制。本研究的价值在于分析M学院的发展环境,制定M学院的发展战略,促进M学院的可持续发展。同时,为其他同类型的民办高校了解发展动态,制定发展战略提供实例参考。
[Abstract]:In the process of popularization of higher education, private colleges and universities in our country have developed rapidly in accordance with the needs of social development. In recent years, the social and economic environment has undergone significant changes, the industry competition is becoming more and more fierce, private colleges and universities are facing the crisis of survival and the confusion of development. How to carry out strategic planning in private colleges and universities under the new development situation is worth our research and exploration. The domestic research on private colleges and universities is mainly focused on affirming the achievements, existing problems and solving countermeasures. In view of the specific case study of the development strategy of the less. M college is a private undergraduate university in Quanzhou area. In Quanzhou private colleges and universities have a certain degree of representativeness. In this paper, M Institute as the object of study, M Institute of development environment and strategic planning in-depth study. First of all, based on reading a large number of private colleges and universities development strategy related literature, the relevant concepts and theories are combed and defined. Secondly, this paper makes a systematic analysis of the internal and external environment of the development of M college, and applies the SWOT analysis method to analyze the strengths, weaknesses, external opportunities and threats faced by M college, and make an analysis table. Thirdly, on the basis of analysis, it is clear that the overall goal of the development strategy of M College is: based on Quanzhou, facing Fujian, serving regional economic construction, relying on HJ Group, paying attention to cooperative development and human resource management. This paper establishes M college as a special institution with the aim of cultivating practical talents, and formulates the development strategy of M college: differentiation development strategy, cooperation development strategy and human resource strategy. Finally, in order to ensure the implementation of the development strategy of M College, this paper puts forward several safeguard measures, including defining the orientation of running a school, creating its own characteristics, innovating the mode, improving the teaching quality, cooperating with the school, cooperating with the school and the enterprise, and perfecting the talent management mechanism. The value of this study is to analyze the development environment of M college, formulate the development strategy of M college, and promote the sustainable development of M college. At the same time, it provides an example reference for other private colleges and universities to understand the development trend and formulate the development strategy.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G648.7

【参考文献】