新媒体时代高校突发事件网络舆情应对策略研究

发布时间：2018-11-20 06:54

【摘要】：互联网技术的突飞猛进,新媒体形态的日新月异,论坛、微博、微信、博客、电子邮件、QQ等新的传播媒介的应运而生,使高校突发事件网络舆情的传统应对方式问题凸显,为维护高校和谐稳定,为大学生创造健康有序的校园生活环境,高校应积极探索处置高校突发事件网络舆情的科学策略,这是一项需要持续关注并认真落实的重要课题。本论文从静态角度对高校突发事件网络舆情的概念、特征及变动规律作出探讨,通过问卷调查的方式对其现状进行分析,针对分析结果总结出高校突发事件网络舆情的危机研判方法,并针对高校在应对各种网络舆情方面存在的预警缺位、交流机制不完善、管理保障机制不健全等诸多突出问题,系统全面地总结出高校突发事件网络舆情应对策略,即要建立健全高校网络舆情预警机制、网络舆论引导机制、网络舆情交流机制和网络舆情管理保障机制,不断完善大学生网民媒介素养教育培训制度,扎实推进高校网络舆情事后追究与评估工作。
[Abstract]:With the rapid development of Internet technology and the rapid development of new media, the emergence of new media, such as forum, Weibo, WeChat, blog, email, QQ, etc, has highlighted the traditional ways to deal with the public opinion about unexpected events in colleges and universities. In order to maintain the harmony and stability of colleges and universities and create a healthy and orderly living environment for college students, colleges and universities should actively explore the scientific strategies to deal with the network public opinion of university emergencies, which is an important subject that needs to be continuously paid attention to and conscientiously implemented. In this paper, the concept, characteristics and changing law of network public opinion of university emergency are discussed from the static point of view, and the present situation is analyzed by questionnaire survey. In view of the analysis results, this paper summarizes the crisis evaluation methods of the network public opinion of university emergencies, and aims at the outstanding problems such as the absence of early warning, the imperfect communication mechanism, the imperfect management guarantee mechanism, and so on, which exist in colleges and universities in dealing with various kinds of network public opinion. Systematically and comprehensively summarizes the network public opinion response strategy of university emergency, that is, to establish and improve the university network public opinion early warning mechanism, network public opinion guidance mechanism, network public opinion exchange mechanism and network public opinion management guarantee mechanism. The system of media literacy education and training for college students should be improved constantly, and the investigation and evaluation of network public opinion in colleges and universities should be carried out.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G647

【参考文献】