大众传媒泛娱乐化对大学生思想政治教育的影响及对策研究

发布时间：2018-12-12 06:36

【摘要】：随着改革开放的深入发展,作为文化载体的大众传媒在文化体制改革的进程中,进入了商业化、市场化的发展模式。资本的逐利性使大众传媒为了争夺受众市场份额不断以娱乐的名义迎合公众的消费需求,制造出繁荣的娱乐文化市场。在这种娱乐文化中,大众传媒的教育功能、引导功能和认知功能都受到抑制,而强化和突出了它感官刺激的娱乐功能,由此,一个新的名词——“泛娱乐化”诞生。大众传媒泛娱乐化是高校思想政治教育必须要面对的外部文化环境,泛娱乐化的发展在一定程度上冲击社会主流文化、挑战社会主流意识形态,给大学生思想政治教育带来了前所未有的挑战。因此,对大众传媒泛娱乐化给大学生思想政治教育造成的影响进行研究具有重要的意义。本文以传播学、心理学和教育学相关学科理论为基础,在综合分析大众传媒泛娱乐化概念、产生条件、表现及特征的基础上,对大众传媒泛娱乐化与大学生思想政治教育之间内在关系进行简要疏理,提出研究的必要性。以此为基础辩证分析大众传媒泛娱乐化对大学生思想政治教育的影响。一方面大众传媒泛娱乐化的传播,能够促进大学生心理调适、满足其精神娱乐需求、推动其自主创造性的发展,同时,泛娱乐化的进一步发展,也为高校思想政治教育空间的拓展提供了可能。但是,由于当前泛娱乐化的自身特点与大学生思想政治教育之间的内在矛盾性,它给高校大学生的思想政治教育带来了更为严重的消解作用。具体表现在对大学生思想政治教育对象主流价值观的塑造与理性思维能力发展的阻碍、对传统思想政治教育话语体系和思想政治理论课教学模式的冲击和思想政治教育环境的侵染几个方面。泛娱乐化对大学生思想政治教育产生不良影响与政府监管缺失、高校教育缺位、媒体自身角色定位失当以及大学生自身发展局限性都有一定的关系。提高大众传媒泛娱乐化影响下大学生思想政治教育的实效性,需要国家、大众传媒、高校、大学生进行多重努力、合力把关。首先,国家机关需要加强对传媒文化市场的监督与管理,引导传媒行业的良性发展;其次,大众传媒需要找准自己的角色定位,承担社会责任,营造有利于大学生成长的社会氛围;再次,高校需要强化教育主阵地意识,根据时代变化改进自身教育,积极应对泛娱乐化的冲击;最后,大学生应注重自身素质的提升,提高思想免疫力。
[Abstract]:With the deepening development of reform and opening up, mass media, as a cultural carrier, has entered a commercial and market-oriented development model in the process of cultural system reform. In order to compete for the market share of the audience, the mass media constantly caters to the public's consumption demand in the name of entertainment and creates a prosperous entertainment culture market because of the profit-driven nature of capital. In this kind of entertainment culture, the educational function, the guiding function and the cognitive function of the mass media are all restrained, and the entertainment function of its sensual stimulation is strengthened and highlighted. Thus, a new noun "pan-entertainment" is born. The mass media pan-entertainment is the external cultural environment which must be faced by the ideological and political education in colleges and universities. The development of pan-entertainment impacts the mainstream culture of the society to a certain extent and challenges the mainstream ideology of the society. It has brought unprecedented challenges to the ideological and political education of college students. Therefore, it is of great significance to study the influence of mass media pan-entertainment on ideological and political education of college students. This paper is based on the theories of communication, psychology and pedagogy, on the basis of comprehensive analysis of the concept, conditions, performance and characteristics of mass media pan-entertainment. This paper briefly deals with the internal relationship between mass media pan-entertainment and ideological and political education of college students, and puts forward the necessity of research. On this basis, it dialectically analyzes the influence of mass media pan-entertainment on ideological and political education of college students. On the one hand, the spread of mass media pan-entertainment can promote the psychological adjustment of college students, meet their spiritual entertainment needs, promote their independent and creative development, at the same time, the further development of pan-entertainment. Also provides the possibility for the university ideological and political education space expansion. However, due to the inherent contradiction between the characteristics of pan-entertainment and the ideological and political education of college students, it has brought more serious deconstruction to the ideological and political education of college students. The concrete manifestation is to the university student ideological and political education object mainstream value shaping and the rational thinking ability development barrier, The impact on the traditional discourse system of ideological and political education and the teaching mode of ideological and political theory course and the invasion of ideological and political education environment. The negative influence of pan-entertainment on college students' ideological and political education is related to the lack of government supervision, the absence of university education, the improper positioning of the media's own role and the limitation of college students' own development. To improve the effectiveness of college students' ideological and political education under the influence of mass media, it is necessary for the state, mass media, colleges and universities and college students to make more efforts to ensure the effectiveness of college students' ideological and political education. First of all, the state organs need to strengthen the supervision and management of the media culture market to guide the healthy development of the media industry; Secondly, the mass media need to find their own role positioning, assume social responsibility, and create a social atmosphere conducive to the growth of college students; Thirdly, colleges and universities need to strengthen the awareness of the main position of education, improve their own education according to the changes of the times, and actively respond to the impact of pan-entertainment. Finally, college students should pay attention to the improvement of their own quality and improve their ideological immunity.
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G641

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