我国高等学校办学定位参考方略——基于高校定位综合分析框架的系统解读

发布时间：2019-03-06 17:35

【摘要】：针对现阶段高校定位的无序、错位现象,本文从高校自生秩序角度构建了高等学校定位综合分析框架,将高等学校定位分为输入、匹配、决策三个阶段,并通过建立矩阵来分析各个阶段的信息。在输入阶段,建立高校外部因素评析(EFE)矩阵、高校竞争态势评析(CPE)矩阵和高校内部因素评析(IFE)矩阵,以评析高校的内外部关键信息;在匹配阶段,建立高校优势-劣势-机会-威胁(SWOT)矩阵、学院目前位置评估(CSE)矩阵和学院发展趋势评估(CTE)矩阵,将高校的内外部关键信息进行匹配以产生诸多备选定位方略;在决策阶段,建立高校定量定位规划(QLS)矩阵,选择出最佳定位方略。为保证高校定位分析框架的科学性,最后还对高校定位过程中应注意的定性判断、参与广度、文化视阈和政治权术等问题进行了讨论。
[Abstract]:In view of the disorder and dislocation of university positioning at this stage, this paper constructs a comprehensive analysis framework of university positioning from the perspective of self-born order in colleges and universities, and divides the positioning of colleges and universities into three stages: input, matching and decision-making. And through the establishment of the matrix to analyze the information of each stage. In the input stage, the (EFE) matrix of external factors, (CPE) matrix and (IFE) matrix of internal and external factors are established to evaluate the internal and external key information of colleges and universities. In the matching phase, we establish the advantage-disadvantage-opportunity-threat (SWOT) matrix of colleges and universities, the (CSE) matrix of the current position of the college and the (CTE) matrix of the development trend of the college. Match the internal and external key information of colleges and universities to produce many alternative positioning strategies; In the decision-making stage, the (QLS) matrix of quantitative positioning planning in colleges and universities is established, and the optimal positioning strategy is selected. In order to ensure the scientific orientation analysis framework of colleges and universities, the qualitative judgment, participation breadth, cultural vision and political power, which should be paid attention to in the process of university positioning, are also discussed in the end.
【作者单位】：北京大学教育学院;
【分类号】：G649.2

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