高校大学生MOOC采纳意愿影响因素研究

发布时间：2018-02-14 07:50

本文关键词： MOOC 采纳意愿感知价值理论信息系统成功模型　出处：《哈尔滨工业大学》2017年硕士论文　论文类型：学位论文

【摘要】：MOOC(大规模在线开放课程)由于其具有大量名校不同学科的优质课程、且可以随时随地在线学习等优点,吸引了全世界的广泛关注。然而伴随着MOOC的快速发展,出现了学习者采纳意愿不高的问题,这将导致MOOC资源利用率较低。因此,本研究的目的在于构建创新的理论模型,挖掘高校大学生MOOC采纳意愿的影响因素,在丰富MOOC采纳意愿研究理论的同时,在实践方面提出相关策略,使更多高校大学生采纳MOOC,起到真正意义的教育变革。首先,本研究在系统梳理以往研究涉及的理论后,创新性地以感知价值理论为核心,在感知利失部分增加感知风险这一变量,同时结合DM信息系统成功模型理论引入三个变量,构建了本文的理论模型。其次,对本研究模型中的变量进行定义并提出路径关系的研究假设。在经过前人验证的测量量表的基础上,结合MOOC平台的独有特征,设计测量量表和调查问卷,为后续研究数据的收集做铺垫。最后,采用问卷调查法对国内高校大学生发放问卷,对获得的有效样本数据采用SPSS20.0、smartPLS2.0作为数据分析工具,依次进行共同方法偏差检验、信度与效度分析来检验问卷的可靠性,并进行结构方程模型分析和中介效应分析对模型进行验证。最终模型经过检验后,证实了大部分的路径假设:第一,高校大学生对MOOC的感知价值对采纳意愿存在积极的影响。第二,高校大学生对MOOC的感知利得部分的3个变量对感知价值产生积极的影响,而感知利失部分对感知价值存在消极的影响。第三,MOOC的信息质量、系统质量对高校大学生对MOOC的感知有用性和感知易用性产生积极的影响。同时证实了高校大学生对MOOC的感知价值的中介效应显著。综上,本研究提出MOOC在技术、管理、教学方面的改进策略,从而提高高校大学生对于MOOC平台的采纳意愿,发掘更多的潜在用户,提高MOOC平台的资源回报率,促进在线教育的良好发展。
[Abstract]:MOOC-based online Open course (MOOC-based) has attracted worldwide attention due to its high quality courses in different disciplines and the ability to learn online at any time and anywhere. However, with the rapid development of MOOC, MOOC-based courses have attracted more and more attention from all over the world. Therefore, the purpose of this study is to construct an innovative theoretical model to explore the influencing factors of college students' willingness to adopt MOOC. While enriching the theory of MOOC's willingness to adopt, it puts forward some relevant strategies in practice to make more college students adopt MOOC.Firstly, after systematically combing the theories involved in previous studies, this study has a real meaning in educational reform. Innovatively taking the theory of perceived value as the core, increasing the perceived risk in the part of perceived profit and loss, and combining with the successful model theory of DM information system, three variables are introduced to construct the theoretical model of this paper. The variables in this research model are defined and the research hypotheses of path relationship are put forward. Based on the measurement scale verified by predecessors and the unique characteristics of MOOC platform, the measurement scale and questionnaire are designed. Finally, the questionnaire method is used to distribute the questionnaire to the domestic college students, and SPSS 20.0 smart PLS2.0 is used as the data analysis tool, and the common method deviation test is carried out in turn. Reliability and validity analysis were used to test the reliability of the questionnaire, and structural equation model analysis and intermediary effect analysis were carried out to verify the model. The perceived value of college students to MOOC has a positive impact on the willingness to adopt. Secondly, the three variables of the perceived benefits of college students to MOOC have a positive impact on perceived value. The perceived gain and loss have a negative impact on perceived value. Third, the information quality of MOOC, The system quality has a positive effect on the perceived usefulness and ease of use of MOOC for college students. Meanwhile, it is confirmed that the intermediary effect of college students on the perceived value of MOOC is significant. In summary, this study proposes that MOOC plays an important role in technology and management. In order to improve the college students' willingness to adopt MOOC platform, explore more potential users, improve the resource return rate of MOOC platform, and promote the good development of online education.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G434

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