UTAUT视角下影响大学生使用Blackboard平台意愿的因素分析

发布时间：2018-03-14 15:32

本文选题：Blackboard平台　切入点：使用意愿　出处：《东北师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：21世纪高等教育越来越关注网络教育,而网络教育的关键与重点是基于网络教育平台,以建构主义观点——学习者为中心的视角来看,其核心是网络学习,因为它拥有时空的自由与可获性、媒体选择的多样性、资源利用的可重复性及教学个性化、学习自主化、反馈及时化等诸多优点。利用网络教育平台不仅改革了原有的教育方式,同时又兼顾了远程式网络教育的便利性和优越性。本研究以问卷调查法为主要研究方法,以东北师范大学使用过Blackboard教学平台的在校学生为研究对象,针对Blackboard平台在教学中的应用进行现状调查,并基于UTAUT模型对学生的问卷进行设计,以“绩效期望”、“努力期望”、“社群影响”、“目标期望”“便利条件”、“信息素养”、“内容评价与体验”为分析元素,以性别、年级、课程选择、学习风格为调节因素,使用量化研究的方式对影响学生使用Blackboard平台的意愿进行分析研究,根据分析数据后得到结果:对高校学生使用BB平台意愿的正向影响因素程度由高到低的分别为社群影响、便利条件、目标期望,负向影响因素程度由高到低的分别为努力期望、信息素养;与先前预测不同的是内容体验与绩效期望两个因素并非直接影响因素,但该两项对其余五项核心因素具有一定影响;四个调节因素对使用意愿均具备调节作用,其中学习风格、课程选择的调节作用更全面、力度更大。通过对影响因素的分析,本研究在结合开放性问答中参与调研的学生给出的答案,针对核心影响因素,提出相应的五项建议,以期为提升平台使用意愿、进而促进使用行为提出具有可推广性、科学合理的策略。
[Abstract]:In 21th century, higher education paid more and more attention to network education. The key and emphasis of network education is based on the platform of network education. From the perspective of constructivism-learners, its core is network learning. Because it has the freedom and availability of time and space, the diversity of media choices, the repeatability of the use of resources, the individualization of teaching, and the autonomy of learning. The use of network education platform not only reformed the original education mode, but also gave consideration to the convenience and superiority of distance network education. Taking the students of Northeast normal University who have used the Blackboard teaching platform as the research object, the present situation of the application of the Blackboard platform in teaching is investigated, and the questionnaire of the students is designed based on the UTAUT model. With "performance expectation", "effort expectation", "community influence", "goal expectation" "convenience", "information literacy", "content evaluation and experience" as analysis elements, gender, grade, course selection, learning style as adjustment factors, Quantitative research was used to analyze the students' willingness to use the Blackboard platform. According to the analysis data, the results were as follows: the degree of positive influence factors of college students' willingness to use BB platform was from high to low respectively for the community. Convenience, target expectation, negative influence factors from high to low are effort expectation, information literacy, content experience and performance expectation are not direct influence factors. However, these two factors have certain influence on the other five core factors, and the four regulating factors all have the regulating effect on the willingness to use, among which the learning style and the curriculum selection are more comprehensive and more powerful. Through the analysis of the influencing factors, Based on the answers given by the students who participated in the open question and answer, this study puts forward five corresponding suggestions in view of the core influencing factors, in order to promote the willingness to use the platform, and then promote the use of behavior to put forward extensible. A scientific and rational strategy.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G434

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