在线教育平台项目的实施与效益分析

发布时间：2018-04-17 07:45

本文选题：在线教育 + 慕课(M00C)　；参考：《中国地质大学(北京)》2017年硕士论文

【摘要】：互联网的飞速成长,带领全球进入信息时代。互联网技术的高速发展带来了深刻的社会变革,促使很多行业发生革命性的转变。Mooc(Massive 0pen 0nline Course)便是互联网和教育的典型应用,不但解决了优质课程资源分享的问题,还能与传统教育不断的融合,极大地推动了教学模式改革。在线教育之所以能为教育行业带来新的革命,正是因为在线教育与传统教育两方面之间存在着机遇与挑战、冲突与抗衡。论文以市场机制实现在线教育产业化为目标,通过政策研究、文献研究、市场调研、案例分析调研等方法,研究ACAA公司在线课程平台项目的可实施性。具体包含从需求、导向、技术、经济、社会等方面研究项目的可行性;分析在线教育的整体情况、发展与潜力;研究公司面对的竞争环境,制定详细的项目实施方案及步骤,涉及在线课程平台项目中的平台建设、课程建设、机制建设、渠道建设等;根据市场预测ACAA在线课程平台产品的预期收益及成本演变,分析平台盈利能力。最后对项目所面对的各种风险进行了阐述并准备各种预案。论文对本项目的政策环境、竞争环境、需求环境、实施方案及风险应对等方面进行了充分分析后,得出ACAA公司在线课程平台项目完全可行,可以预期项目在推动教学资源共享、转变学校教学模式、提升中国教育教学质量等方面发挥巨大作用。同时,企业也可从项目中获取相应的收益。
[Abstract]:The rapid growth of the Internet leads the world into the information age.The rapid development of Internet technology has brought about profound social changes, which has led to a revolutionary change in many industries. Mooco massive 0pen 0nline course is a typical application of the Internet and education. It not only solves the problem of sharing high-quality curriculum resources,Also can with the traditional education unceasing fusion, promoted the teaching pattern reform greatly.The reason why online education can bring a new revolution for the education industry is precisely because there are opportunities and challenges, conflicts and rivalries between online education and traditional education.This paper aims at realizing the industrialization of online education by market mechanism. Through the methods of policy research, literature research, market research and case study, this paper studies the implementability of the online course platform project of ACAA Company.It includes the feasibility of research projects from demand, orientation, technology, economy and society; analyzes the overall situation, development and potential of online education; studies the competitive environment faced by the company, and formulates detailed project implementation plans and steps.It involves the platform construction, curriculum construction, mechanism construction, channel construction and so on in the online course platform project. According to the forecast of expected income and cost evolution of ACAA online course platform product, the profitability of the platform is analyzed.Finally, the various risks faced by the project are described and various plans are prepared.After analyzing the policy environment, competition environment, demand environment, implementation scheme and risk response of the project, the paper concludes that the online course platform project of ACAA Company is feasible and can be expected to promote the sharing of teaching resources.Changing the school teaching mode and improving the quality of education and teaching in China play a great role.At the same time, the enterprise can also obtain the corresponding income from the project.
【学位授予单位】：中国地质大学(北京)
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G434

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