新媒体环境下移动学习用户信息共享行为研究

发布时间：2018-06-07 11:54

本文选题：新媒体 + 信息共享行为　；参考：《图书情报工作》2017年15期

【摘要】：[目的/意义]针对新媒体环境下移动学习的特点,研究移动学习用户信息共享行为的现状,引导移动客户端更好地构建以用户为中心的信息共享交流平台。[方法/过程]采用问卷调查和实证研究相结合的方法,应用Amos21.0从个体移动学习态度、个体移动学习的主观规范和移动学习过程感知信息可控性3者和谐发展的角度,对提出的影响因子、移动学习信息共享意图和移动学习信息共享行为之间的假设进行检验。[结果/结论]数据研究结果显示新媒体环境下个体移动学习态度、主观规范、移动学习过程感知信息可控性对移动学习信息共享意图产生正向影响,其中移动学习过程感知信息可控性对移动学习信息共享意图的影响最大;移动学习信息共享意图对信息共享行为有正向影响。
[Abstract]:[objective / significance] according to the characteristics of mobile learning in the new media environment, this paper studies the current situation of information sharing behavior of mobile learning users, and guides mobile clients to better build a user-centered information sharing and exchange platform. [method / process] using the method of questionnaire investigation and empirical research, using Amos21.0 from the angle of harmonious development of individual mobile learning attitude, individual mobile learning subjective norm and perceptual information controllability of mobile learning process. The hypothesis between the influence factors proposed, the intention of information sharing in mobile learning and the behavior of information sharing in mobile learning is tested. [results / conclusion] the results of the data study show that individual mobile learning attitude, subjective norms, and perceived information controllability of mobile learning process have a positive impact on the intention of mobile learning information sharing under the new media environment. The perceptual information controllability of mobile learning process has the greatest influence on the intention of mobile learning information sharing, and the intention of mobile learning information sharing has a positive effect on the behavior of information sharing.
【作者单位】：吉林大学管理学院;吉林大学大数据管理研究中心;
【基金】：国家自然科学基金面上项目“信息生态视角下新媒体信息消费行为机理及服务模式创新研究”(项目编号:71673108) 中国博士后科学基金面上项目“新媒体环境下知识社群智慧型生态构建研究”(项目编号:2017M611334)研究成果之一
【分类号】：G252;G434

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