南昌QJ教育学校竞争战略研究

发布时间：2018-07-26 19:11

【摘要】：随着教育国际化的兴起,教育地位不断提升,教育培训不断受到重视,各式各样的培训教育学校如雨后春笋般在全国各个城市开设,培训教育得到了进一步的发展。综合社会大背景与大环境调研的情况,越来越多的家庭收入资金已经注入到了教育领域,其中中小学的教育培训行业发展越来越成熟。教育培训的发展,也吸纳了广大的就业人员,每年的教育培训在吸收大学生就业方面有促进作用,这一方面缓解了就业的压力;另一方面也就推进了教育培训的发展。南昌QJ教育学校是一家专注中小学课外辅导的专业培训机构,随着竞争的日益加剧,要想在不断变化激烈的市场下发展并壮大,学校应结合自身的实际情况制定适合自身发展的竞争战略。本文结合理论从实际出发,紧密结合当前党和国家的教育政策和当前国内教育的形势,以南昌QJ教育学校为主要研究对象,实事求是的研究当前南昌乃至江西省教育培训的现状和主要问题。笔者作为南昌QJ教育学校的创始人之一,结合本人自身所学知识和实际经验,对南昌QJ教育学校的现状进行分析,提出适合学校发展的竞争战略。本文首先运用PEST分析方法分析了学校的外部环境。其次运用波特五力模型对行业环境进行详细的分析,最后运用SWOT分析方法对学校的优势、劣势、机会、威胁进行分析。结合南昌QJ教育学校的战略目标和战略定位,得出学校适宜采用差异化战略,集中化战略,品牌化战略适合学校发展的结论。然后提出创新教育产品,提升服务,优化组织结构,升级营销策略等策略保障QJ教育学校竞争战略的具体实施。最后希望通过此研究能够为地方的教育市场的开发、运营的新思路、新发展、新理念提出比较好的借鉴,为中小学课外培训产业投资者寻找新的投资亮点。
[Abstract]:With the rise of the internationalization of education, the status of education has been improved, and education and training have been paid more attention. All kinds of training education schools have been set up in cities all over the country, and training education has been further developed. Comprehensive social background and environmental research, more and more family income funds have been injected into the field of education, among which the development of primary education training industry is becoming more and more mature. The development of education and training also absorbs a large number of employed personnel. The annual education and training plays a promoting role in the employment of college students, which alleviates the pressure of employment on the one hand, and promotes the development of education and training on the other. Nanchang QJ Education School is a professional training institution specializing in extracurricular tutoring in primary and secondary schools. As competition intensifies, it is necessary to develop and expand in a changing market. Schools should combine their own actual situation to formulate a competitive strategy suitable for their own development. This paper combines the theory with reality, closely combines the current education policy of the Party and the country and the current situation of domestic education, taking Nanchang QJ Education School as the main research object. To study the current situation and main problems of education and training in Nanchang and Jiangxi Province. As one of the founders of Nanchang QJ Education School, the author analyzes the present situation of Nanchang QJ Education School and puts forward a competitive strategy suitable for the development of Nanchang QJ Education School. In this paper, the PEST analysis method is used to analyze the external environment of the school. Secondly, the author analyzes the industry environment by using Porter's five-force model, and finally analyzes the school's strengths, weaknesses, opportunities and threats by using SWOT analysis method. Combined with the strategic objective and strategic orientation of Nanchang QJ education school, the conclusion is drawn that the school is suitable for the development of school by adopting differentiation strategy, centralization strategy and brand strategy. Then it puts forward the strategies of innovating educational products, improving service, optimizing organization structure and upgrading marketing strategy to ensure the implementation of QJ educational school competition strategy. Finally, it is hoped that this study can provide a better reference for the development, operation of local education market, new development, new ideas, and find new investment highlights for the investors of extracurricular training industry in primary and secondary schools.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G522.72

【参考文献】