高等教育慕课的价值创造与盈利模式

发布时间：2018-09-09 13:49

【摘要】：慕课的诞生和发展为高等教育创造了一个开放竞争的市场。作为一种新的高等教育产品,慕课必须切实为学习者创造价值,以及基于价值创造原则创新盈利模式,才可能真正实现可持续发展。本质上,慕课的价值创造主要体现在三个方面:为学习者提供精品知识内容、对学习者进行有效教学训练、使学习者实现能力认证。一定程度上,慕课为学习者创造价值的多寡,决定了高等教育自由市场上学习者选择慕课的几率大小,也决定了慕课利益相关者能否实现盈利和可持续发展。对慕课盈亏平衡分析表明,当前除了少数拥有大量学习者的热门课程能够盈利外,多数课程给大学带来的收入不足以弥补课程开发和运行的成本。为提高慕课的盈利能力,各国慕课平台已突破提供单一课程的局限,推出慕课学分、微专业证书、基于慕课的学位等高价值产品来吸引学习者。我国慕课应借鉴国际慕课产品的创新,设计适合中国学习者的慕课产品,从而增加收入,实现可持续发展。具体有四点建议:一是建议教育部成立"中国慕课学分课程联盟",二是建议开设慕课的大学联合推出热门领域的微专业课程,三是建议引进慕课的大学开设混合教学课堂,四是建议慕课平台充分挖掘增值服务。
[Abstract]:The birth and development of the course-worship have created an open and competitive market for higher education. As a new product of higher education, the course-worship must create value for learners and innovate profit-making mode based on the principle of value creation, so as to realize sustainable development. To a certain extent, the amount of value created for the learners determines the probability of the learners to choose the course in the free market of higher education, and also determines whether the stakeholders of the course can achieve profitability and sustainability. The analysis of the balance of profit and loss shows that most courses can not make up for the cost of curriculum development and operation except a few popular courses with a large number of learners. We should draw lessons from the innovations of international courseware products to design courseware products suitable for Chinese learners so as to increase income and achieve sustainable development. It is suggested that the universities offering Mucai should jointly launch the micro-specialty courses in the hot fields. The third is that the universities offering Mucai should offer mixed teaching classes. The fourth is that the Mucai platform should fully tap the value-added services.
【作者单位】：华东师范大学教育学部教育经济研究所;
【基金】：全国教育科学“十二五”规划2014年度教育部重点课题“慕课提升高等教育质量的机制设计研究”(DIA140306)
【分类号】：G434

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