基于学生需求视角的高校周边商业环境治理研究

发布时间：2018-04-29 16:22

本文选题：学生需求 + 高校周边商业环境　；参考：《湖南农业大学》2013年硕士论文

【摘要】：高校周边环境为高等教育管理服务的一个环境基础。而高校周边商业环境研究仅是高校周边环境研究的一个子课题。高校周边商业环境的好坏直接影响到高校学生的正常学习、生活秩序,因此必须加强高校周边商业环境的建设与治理。大学生作为高校周边商业行为的消费需求主体,却常常因为其认知能力、心理成熟状况、自我控制力度等问题而导致其产生错误的消费需求,进而促进了高校周边商业环境的错误的消费供应。本文将以学生的需求为视角,辨别出正确和错误的需求之分,来探讨高校周边商业环境的治理问题。主要观点为：首先,以湖南农业大学和长沙学院两所高校为例,实地统计出其商业类别的数量及分布,其次以学生需求的视角来看待高校周边商业环境中的各种隐患。最后,从政府、高校、学生自身等多个层面,探索出一些治理高校周边商业环境的有效途径。
[Abstract]:The surrounding environment of colleges and universities serves as an environmental basis for the management of higher education. The study of the surrounding commercial environment is only a sub-topic of the research on the surrounding environment of colleges and universities. The commercial environment around colleges and universities directly affects the normal study and living order of college students, so it is necessary to strengthen the construction and management of the commercial environment around colleges and universities. As the consumer demand subject of the business behavior around the university, college students often produce wrong consumption demand because of their cognitive ability, psychological maturity, self-control and so on. In turn, it promotes the wrong consumption supply of the business environment around colleges and universities. From the perspective of students' needs, this paper will distinguish the right and wrong needs to discuss the governance of the business environment around colleges and universities. The main points are as follows: first, taking Hunan Agricultural University and Changsha University as examples, statistics the number and distribution of commercial categories in Hunan Agricultural University and Changsha University on the spot, and then looking at various hidden dangers in the surrounding commercial environment of colleges and universities from the perspective of students' needs. Finally, from the government, colleges and universities, students themselves and other levels, explore some effective ways to govern the business environment around colleges and universities.
【学位授予单位】：湖南农业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G649.2

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