郑州华信学院发展战略研究

发布时间：2018-05-10 07:36

本文选题：民办高校 + PEST　；参考：《河北科技大学》2013年硕士论文

【摘要】：郑州华信学院经过15年的发展，办学层次不断提升，办学特色逐渐形成，社会影响力日益扩大，为区域经济社会发展培养了大批人才。本研究的目的是为郑州华信学院未来5年的发展制定战略规划。研究中首先进行了PEST分析，使用SWOT工具分析郑州华信学院面临的外部机遇和威胁，内部优势和劣势，根据分析得出的结果制定了其今后5年的发展战略规划。本论文共分六个部分，绪论介绍了本论文的选题背景与意义，国内外研究动态，研究方法与创新之处等方面；第二部分主要是相关概念的界定和发展战略的理论基础；第三部分分析了我国目前应用型大学的现状和应用型大学发展的成功案例；第四部分系统分析了郑州华信学院所处的战略环境，剖析了郑州华信学院发展所面临的机会与威胁，并在此基础上指出郑州华信学院发展战略的总体目标定位：学院应立足郑州，，面向河南，服务于区域经济建设。依托中原华信商贸集团，注重校企合作，强化实践教学，把学院建设成为一所工学为主、特色鲜明，以培养实用人才为目标的应用型科技大学。最后结合郑州华信学院的办学实际，提出确保郑州华信学院发展战略实施的针对性的措施和保障。
[Abstract]:After 15 years' development, Zhengzhou Huaxin College has raised the level of running a school, gradually formed the characteristics of running a school, and expanded the social influence day by day, which has trained a large number of talents for the development of regional economy and society. The purpose of this study is to make a strategic plan for the development of Zhengzhou Huaxin University in the next 5 years. In the first part of the study, PEST analysis was carried out, and the external opportunities and threats, internal strengths and weaknesses faced by Zhengzhou Huaxin University were analyzed by using SWOT tools. According to the results of the analysis, the development strategy planning for the next five years was made. This paper is divided into six parts, the introduction introduces the background and significance of this paper, the research trends at home and abroad, research methods and innovations, etc. The second part is the definition of related concepts and the theoretical basis of the development strategy. The third part analyzes the current situation of the applied universities in China and the successful cases of the development of the applied universities, the fourth part systematically analyzes the strategic environment of Zhengzhou Huaxin University, analyzes the opportunities and threats facing the development of Zhengzhou Huaxin University. On this basis, the author points out the overall goal of the development strategy of Zhengzhou Huaxin University: the college should base itself on Zhengzhou, face Henan, and serve the regional economic construction. Relying on the Central Plains Huaxin Group of Commerce and Trade, we should pay attention to the cooperation between schools and enterprises, strengthen practical teaching, and turn the college into an application-oriented science and technology university with distinctive characteristics and the goal of cultivating practical talents. Finally, combined with the actual running of Zhengzhou Huaxin University, the paper puts forward some measures and guarantees to ensure the implementation of the development strategy of Zhengzhou Huaxin University.
【学位授予单位】：河北科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G647

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