新媒体语境下高校校报思想政治教育功能与实践创新研究

发布时间：2018-05-10 11:54

本文选题：新媒体 + 高校校报　；参考：《西安石油大学》2013年硕士论文

【摘要】：高校校报是学校党委和行政的机关报，是校园的主要媒体之一，它既是高校宣传思想工作的重要阵地，又是高校思想政治教育的重要工具，在宣传邓小平理论、“三个代表”重要思想以及科学发展观方面，在对广大师生员工进行爱国主义、集体主义、社会主义教育，在推动高校教书育人和党的建设方面发挥着不可取代的作用。然而，随着科技的进步、时代的变迁，新媒体日新月异的发展吸引了人们更多的目光，作为传统媒体的高校校报在新媒体的冲击下发展空间日益受到挤压，而自身也面临着诸多亟需解决的问题，校报思想政治教育功能出现了弱化趋势，面对这种状况，高校校报只有加快改革创新步伐，才能在与新媒体的竞争中占据优势，更好地发挥思想政治教育功能。论文以思想政治教育学和传播学为基本立足点，对高校校报思想政治教育的历史渊源、基本特征和重要影响进行了阐述，通过问卷调查对目前陕西省部分高校校报思想政治教育的现状进行了调查研究，，对新媒体带来的校报思想政治教育的新变化以及校报自身因定位不准、机制不健全等原因面临的困境进行了深入剖析，并结合校报编辑工作实践，从报网融合、准确定位、版面创新、健全机制、提高编辑素质、加强策划、推出“名栏”、加强合作等方面对校报的改革创新进行了较为全面的探讨。
[Abstract]:The university newspaper is the organ newspaper of the school party committee and administration, and one of the main media on the campus. It is not only the important position of propaganda and ideological work in colleges and universities, but also the important tool of ideological and political education in colleges and universities. The important thought of "three represents" and the view of scientific development play an irreplaceable role in the education of patriotism, collectivism and socialism for teachers and students, and in promoting the teaching, educating and building of the Party in colleges and universities. However, with the progress of science and technology and the change of times, the rapid development of new media attracts more attention. As a traditional media, the development space of college newspaper is increasingly squeezed under the impact of new media. In the face of the weakening trend of the ideological and political education function of the school newspaper, the university newspaper has to speed up the pace of reform and innovation in order to occupy the advantage in the competition with the new media. Better play the function of ideological and political education. Based on ideological and political education and communication, this paper expounds the historical origin, basic characteristics and important influence of ideological and political education in university newspapers. The present situation of ideological and political education in some university newspapers in Shaanxi Province has been investigated by questionnaire, and the new changes of ideological and political education in school newspapers brought by the new media and the incorrect orientation of the school newspapers themselves have been made. This paper makes a deep analysis of the difficulties faced by the reasons, such as imperfect mechanism, and combines the editorial work practice of the school newspaper with the integration of the newspaper and the net, the accurate positioning, the layout innovation, the perfection of the mechanism, the improvement of the editing quality, the strengthening of the planning, and the introduction of the "famous column". Strengthening cooperation and other aspects of the reform and innovation of the school newspaper carried on a more comprehensive discussion.
【学位授予单位】：西安石油大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G641

【参考文献】