大学生手机媒介素养教育主题活动设计研究

发布时间：2018-10-14 14:59

【摘要】：当代大学生,成长于一个日新月异的时代,他们在价值观念、生活方式、行为方式和心理特征等方面具有独特的群体个性。随着手机媒介技术的迅猛发展和手机媒介影响的迅速扩大,当代大学生无时无刻不生活在手机等媒介所构造的拟态环境中,手机媒介对当代大学生的学习、生活和思维方式产生了诸多影响。因此,提高大学生的手机媒介素养是非常必要的。本研究对大学生进行手机媒介素养教育主题活动,主要是为了在提高大学生手机媒介素养的基础上,培养学生的公民意识、改善其思维方式、为学生的终身发展奠定基础。本文通过文献研究法对手机媒介素养教育主题活动的相关概念进行了界定,并通过问卷调查法对大学生的手机媒介素养状况和教学需求进行了调查分析,提出了开展大学生手机媒介素养教育主题活动的必要性；然后结合大学生的心理特点和群体特征以及他们的手机媒介素养现状,制定了手机媒介素养教育主题活动的总目标和二级目标。在手机媒介素养教育主题活动目标的指引下,解析了手机媒介素养主题活动的五个要素,分别为主题选取、情境创设、内容设计、过程设计和评价设计。依据手机媒介素养教育主题活动的目标和五要素,笔者设计了三个主题活动案例,并以南京师范大学《视觉文化与媒介素养》课程的本科生为活动对象,具体实施了所设计的主题活动案例,最后通过活动录像回溯、问卷调查和学生心得体会的方式分析了主题活动效果,并进一步完善了主题活动案例。实证表明,通过开展主题活动对大学生进行手机媒介素养教育是有效的。同时,大学生手机媒介素养教育的重点是提升手机媒介信息参与能力,成功开展主题活动的前提是选取好主题和设计好内容,并在活动设计与实施的过程中进行迭代设计,这是成功实施的重要保障。
[Abstract]:Contemporary college students, growing up in a rapidly changing era, have unique group personality in the aspects of values, lifestyle, behavior and psychological characteristics. With the rapid development of mobile phone media technology and the rapid expansion of mobile media influence, contemporary college students live in the mimic environment constructed by mobile media all the time. Life and way of thinking have had many influences. Therefore, it is very necessary to improve the mobile media literacy of college students. The purpose of this study is to cultivate students' civic consciousness, improve their mode of thinking and lay a foundation for their lifelong development on the basis of improving their mobile media literacy. This paper defines the related concepts of mobile media literacy education activities through literature research, and makes an investigation and analysis on the status of mobile media literacy and teaching needs of college students by means of questionnaire survey. This paper puts forward the necessity of carrying out the thematic activities of mobile media literacy education for college students, and then combines the psychological and group characteristics of college students and the present situation of their mobile media literacy. The general goal and the second level goal of mobile media literacy education were established. Guided by the objective of mobile media literacy education, this paper analyzes the five elements of mobile media literacy theme activities, including theme selection, context creation, content design, process design and evaluation design. According to the goal and five elements of the mobile media literacy education, the author designs three thematic activities, and takes the undergraduate students of Nanjing normal University's Visual Culture and Media Literacy as the activity objects. In the end, the author analyzes the effect of the theme activity by the way of the video, questionnaire and the experience of the students, and further improves the theme activity case. Empirical results show that it is effective to carry out mobile media literacy education for college students through thematic activities. At the same time, the emphasis of college students' mobile media literacy education is to improve their ability to participate in mobile media information. The premise of successfully carrying out thematic activities is to select a good theme and design a good content, and to design iteratively in the process of activity design and implementation. This is an important guarantee for successful implementation.
【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G206.2-4;G645.5

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