校园媒体融合是创新高校宣传思想工作的有效途径

发布时间：2019-04-19 04:43

【摘要】：校园媒体的使命和功能决定了其是高校宣传思想工作的重要阵地和载体,但是校园媒体在推动高校宣传思想工作中存在宣传内容覆盖面窄、内容同质化现象严重、与受众的互动程度不高、媒体间缺乏整合、管理机制不健全、人员专业化程度不高等问题。校园媒体只有树立"大宣传"理念,在运营手段上、表现形式和内容上、队伍建设上不断改革创新才能体现时代性,把握规律性,富有创造性,才能不断提高自身的运营质量和水平,从而推动高校宣传思想工作的有效创新,使得高校宣传思想工作在改革中得到发展,在创新中得到突破。
[Abstract]:The mission and function of the campus media determines that it is an important position and carrier for the propaganda and ideological work in colleges and universities. However, the campus media has a narrow coverage of propaganda content and a serious phenomenon of homogenization of the content in promoting the work of college propaganda and ideology. The interaction degree with the audience is not high, the integration between the media is lacking, the management mechanism is not perfect, and the degree of personnel specialization is not high and so on. Only by setting up the idea of "big publicity", in terms of operation means, form and content of expression, and continuous reform and innovation in team construction can the campus media reflect the times, grasp the regularity and be full of creativity. In order to improve the quality and level of its own operation, it can promote the effective innovation of the propaganda and ideological work in colleges and universities, and make the propaganda and ideological work of colleges and universities develop and break through in the process of innovation.
【作者单位】：福州大学党委宣传部;
【基金】：2015年度福建省社科规划项目、福建省中国特色社会主义理论体系研究中心2015年年度项目“碎片化传播语境下高校舆论生态建设与宣传思想工作创新研究”(FJ2015B048) 福建省中青年教师教育科研项目“碎片化传播语境下高校舆论生态建设与宣传思想工作创新研究”(JAS150146) 福建省教育厅社会科学研究项目“碎片化传播语境下高校宣传思想工作传播效应分析及创新研究”(JAS151435) 2013年度福州大学科技发展基金资助项目(社科类)“微传播舆论生态与高校新闻宣传工作创新研究”(13SKZ15)
【分类号】：G641

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