高校网络文化的品牌创新研究

发布时间：2018-01-20 23:45

本文关键词： 高校网络文化品牌创新　出处：《安徽农业大学》2012年硕士论文　论文类型：学位论文

【摘要】：随着科技的突飞猛进，互联网已经成为当代社会中不可或缺的组成部分。互联网技术与社会文化生活的紧密结合，催生出了一种新兴的文化形态——网络文化，对我国的政治、经济、文化、社会和国际交往产生了重要而深刻的影响。由于高校具有在信息资源和人才培养的优势与地位，，一直处于中国网络发展的前沿。特别是高校校园信息化的普及和使用，大学生率先成为“上网族”的主力军。目前，网络已经成为高校师生互动交流的平台以及校园与社会沟通的纽带，网络越来越成为大学生获取知识、传递信息和情感交流的主渠道。因此，笔者在深入理论学习和社会实践调研的基础上，提出了高校网络文化品牌创新的思想，具体有以下几个方面：论述了课题研究的背景和意义，分析了国内外的研究现状，指出了课题的研究内容及所采用的研究方法。通过阅读文献资料界定相关概念，了解前沿研究结论，借鉴前人研究方法和研究结论。高校网络文化品牌创新的理论基础及实现方法。在实证调研的基础上，从教育学、管理学、哲学基础理论分析高校网络文化品牌的特点，提出高校网络文化品牌构建载体的三指标。通过案例研究，总结我校“大别山道路”网络文化品牌建设和管理的经验，为我校实现网络文化品牌创新提供参考。从儒家“内圣-外王”的哲学视角，提出高校网络文化品牌创新的“内圣-外王”模式。在前面的研究和分析的基础上，从内部建设层面，提出高校网络文化品牌的“内圣”三维创新模式，从对外发展层面，提出了高校网络文化品牌的“外王”三维科学发展模式。
[Abstract]:With the rapid development of science and technology, the Internet has become an indispensable part of the contemporary society. The close combination of Internet technology and social and cultural life has given birth to a new cultural form-network culture. It has an important and profound influence on our country's politics, economy, culture, society and international communication. It has always been in the forefront of the development of Chinese network. Especially with the popularization and use of campus information, college students are the first to become the main force of "online family". The network has become the platform of interactive communication between teachers and students and the link between campus and society. The network has become the main channel for college students to acquire knowledge, transmit information and communicate with each other. On the basis of deep theoretical study and social practice investigation, the author puts forward the idea of network culture brand innovation in colleges and universities, which has the following aspects: This paper discusses the background and significance of the research, analyzes the current situation of the research at home and abroad, points out the research content and the research methods adopted, and defines the relevant concepts by reading the literature. Understand the frontier research conclusions, draw lessons from previous research methods and conclusions. On the basis of empirical investigation, this paper analyzes the characteristics of network culture brand in colleges and universities from the basic theories of education, management and philosophy. This paper puts forward three indexes of constructing network culture brand in colleges and universities. Through the case study, this paper summarizes the experience of the construction and management of the network culture brand in the "Dabie Mountain Road" of our school, and provides a reference for our school to realize the brand innovation of the network culture. This paper puts forward the mode of innovation of network culture brand in colleges and universities. On the basis of the previous research and analysis, from the internal construction level, this paper puts forward the "inner holy" three-dimensional innovation model of the network culture brand in colleges and universities, from the external development level. This paper puts forward the three-dimensional scientific development model of the internet culture brand in colleges and universities.
【学位授予单位】：安徽农业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G647

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