高校品牌建设中的形象识别系统

发布时间：2018-01-29 12:35

本文关键词： 高校形象品牌建设形象识别系统发展策略　出处：《现代教育管理》2012年06期 　论文类型：期刊论文

【摘要】：高校形象识别系统包含高校理念识别、高校行为识别和高校视觉识别系统,这三者的代表性指征分别包含校训、高校组织行为、校徽等。现阶段,我国高校形象识别系统呈现出论多践少、知著行微的尴尬状态。在高校品牌建设的形象识别系统建设中,一是将其系统化和规范化;二是广泛宣传,形成自觉,严格规范使用,确保高校形象的统一;三是树立知识产权意识,取得法律保护;四是系统导入过程中不能忽视对原有系统的冲击;五是不能片面夸大其作用。
[Abstract]:University image recognition system includes university concept identification, university behavior identification and university visual recognition system. The three representative indications include the motto, university organization behavior, school emblem and so on. At this stage, the three representative indications include the university motto, the university organization behavior, the school emblem and so on. The image recognition system of colleges and universities in our country presents the awkward state of being more practical and less practical, knowing and doing little. In the construction of image recognition system of university brand construction, the first is to systematize and standardize it; Second, widely propagate, form consciousness, strictly standardize the use, to ensure the unity of the image of colleges and universities; Third, establish the consciousness of intellectual property and obtain legal protection; Fourth, the impact on the original system should not be ignored in the process of system introduction. Fifth, we should not exaggerate its role.
【作者单位】：首都经济贸易大学;
【分类号】：G647
【正文快照】： 高校形象识别系统(University Identity System,缩写为UIS)是借鉴比较成熟的企业形象识别系统(Corporate Identity System,缩写为CIS)理论嬗变而来的。20世纪90年代以来,我国的高校发展由精英教育转向大众教育,高校合并、民办学校成长、外资教育进入给我国高校环境带来了不小

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