当代大学生绿色消费观引导研究

发布时间：2018-03-08 13:20

本文选题：当代大学生　切入点：绿色消费观　出处：《齐齐哈尔大学》2012年硕士论文　论文类型：学位论文

【摘要】：消费是人们通过消耗消费品而满足自身生存发展需要的一种经济活动，是社会发展的动力之源，具有其他经济活动不可替代的作用。伴随着经济的发展，人们消费水平的提高，人们的消费观念也在发生着变化，特别是对于那些还处于心理成熟期的大学生来说，他们的消费观念变化将直接关系着我国经济社会的可持续发展。然而，现阶段大学生的消费行为和消费心理却存在一系列的误区，例如消费结构不合理、消费差距拉大、攀比的消费心理、享乐的消费心理等，这些误区的存在加重了社会的负担，影响了大学生的全面发展，阻碍了社会主义和谐社会的构建。因此，引导大学生树立健康、科学、合理的绿色消费观势在必行。本文主要包括五部分：第一部分，绿色消费观的由来。这一部分主要阐述绿色消费观的理论渊源、形成过程和含义，从理论上对绿色消费观进行了诠释。第二部分，当代大学生消费现状及影响因素分析。这一部分主要是分析了当代大学生消费的基本情况及其存在的问题，并对影响其消费观的因素进行了一个详细的论述，为引导大学生绿色消费观做好铺垫。第三部分，，引导当代大学生树立绿色消费观的时代价值分析。这一部分主要阐述了树立绿色消费观对大学生自身、学校和国家的意义。第四部分，当代大学生绿色消费观教育原则。这一部分主要阐述了绿色消费观教育的五项原则，即以人为本的主体性教育原则、理论与实践相统一的原则、整体性与层次性相结合的原则、智力因素与非智力因素相结合的原则和自主选择与积极引导相结合的原则。第五部分，引导当代大学生树立绿色消费观的措施。这一部分主要从国家积极倡导、家庭加强教育、学校加强引导和大学生积极践行四个角度出发，提出具有建设性的和可操作性的措施，从而引导当代大学生真正的树立绿色消费观。
[Abstract]:Consumption is a kind of economic activity which meets the needs of one's own survival and development by consuming consumer goods. It is the motive force of social development and has the irreplaceable role of other economic activities. With the development of economy, people's consumption level is improved. People's consumption concept is also changing, especially for those college students who are still in the psychological maturity period, their consumption concept change will be directly related to the sustainable development of our country's economy and society. However, there are a series of misunderstandings in the consumption behavior and psychology of college students at the present stage, such as unreasonable consumption structure, widening consumption gap, comparable consumption psychology, enjoying consumption psychology, and so on. The existence of these misunderstandings has increased the burden of the society. It affects the overall development of college students and hinders the construction of a harmonious socialist society. Therefore, it is imperative to guide college students to establish a healthy, scientific and reasonable green consumption view. This paper mainly includes five parts:. The first part, the origin of the green consumption view, this part mainly expounds the theoretical origin, formation process and meaning of the green consumption view, and interprets the green consumption view theoretically. In the second part, the author analyzes the current situation and influencing factors of college students' consumption. This part mainly analyzes the basic situation and existing problems of contemporary college students' consumption, and makes a detailed discussion on the factors that affect their consumption view. In order to guide the green consumption concept of college students to do a good job. The third part is the analysis of the age value of guiding the contemporary college students to set up the green consumption view, which mainly expounds the significance of establishing the green consumption view to the college students themselves, the school and the country. This part mainly expounds five principles of green consumption view education, that is, the principle of people-oriented subjective education, the principle of the unity of theory and practice. The principle of integration of integrity and hierarchy, the principle of combination of intelligence factor and non-intelligence factor, and the principle of combination of independent choice and active guidance. Part 5th, the measures to guide the contemporary college students to set up the green consumption view. This part mainly starts from four angles: the country actively advocates, the family strengthens the education, the school strengthens the guidance and the university student actively practices. Constructive and operable measures are put forward to guide contemporary college students to set up green consumption concept.
【学位授予单位】：齐齐哈尔大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G645.5;F205

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