中国传统文化元素在高校海报设计教学中的应用

发布时间：2018-05-29 20:07

本文选题：中国传统文化元素 + 海报设计　；参考：《广州大学》2012年硕士论文

【摘要】：研究目的中国传统文化经过千年的演变、传承和发展已自成一派，并在世界文化中占有重要的一席之地。形成了自身独特的文化风格和特性：地域性、包容性、含蓄性、和谐性等。在全球经济、文化一体化进程日益加快的今天，传统文化因其浓郁的区域和民族特色，得到了更为广泛的重视。目前艺术设计各个领域十分重视将极具地域性和民族性的传统文化精髓与现代设计理念和表现形式进行融合和重构，并在此基础上建立起既统一又具个性的多元化的文化格局。本文探讨如何以现代海报设计为载体，将中国传统文化元素与现代设计理念、将传统与现代相结合；探讨中国传统文化对海报设计构思和创作的影响；采用何种教学手段和方式在教学中将两者相融合。希望在高校设计专业教学的过程中,中国传统文化得到老师和学生们的足够的重视，能够将这一中国文化通过海报的形式传播出去，被更多的人所熟悉和了解。研究方法本论文的研究运用了文献研究法、归纳研究法法、比较研究法法、个案研究法、调查研究法等各种研究方法和手段。其中，调查研究法是从我国目前高校海报的现状以及有关于中国传统文化元素的课程环节设置入手，从中分析出现问题的根源所在，并提出较为具体、可行的改进措施。在论文研究过程中通过对传统文化元素的归纳与分析，找寻出它的美学思想和美学法则，并与现代海报设计表现形式进行相结合，创造出新的表现形式。文献研究法是结合海报教育学理论及文献资料进行研究探讨，探讨我国高校海报设计教育课程设置创新的方法。通过对具体的、成功的海报设计案例进行分析与研究，进一步归纳和总结出传统文化元素与现代海报设计融合的手法和方式。论文研究重点是从教学实践的角度对传统文化元素与现代海报设计关系的进行研究，致力于研究出一条具有中国特色的设计教学改革和发展之路。本文是一种方法论的探索。研究成果让学生掌握中国传统文化能为海报设计所用的原理和素材，并将其进行运用。通过这样的教学方式让学生更好的吸收到民族文化的精华,在设计中对这些精华再进行梳理、比较、解构、借鉴与重建，并给予海报设计实际意义上的借鉴与指导，这也正是现代中国海报设计教学发展的一种趋势。现代的海报设计的教学中，，传统文化能作为一个新的创意点和启示点，能更好和更为充分地表达作品所蕴含的个性和理念。针对目前我国广告界存在的“崇洋媚外”现象，本论文想要进一步探讨的话题是：通过何种教学方式和方法使得中国传统文化元素能在高校广告设计教学中取得更好的教学成果，并将中国传统文化继承和发扬；中国传统文化符号如何能更加贴近现代人们生活和符合现代人的审美品味。在教学研究的基础上将海报与传统文化进行整合，开拓出一条具有中国特色的海报教学之路。从2009年9月至2011年12月期间,笔者对湖南第一师范学院的四个视觉传达设计专业班的学生从以下几个方面进行课堂教学实践：对传统文化元素的认知与内涵的挖掘、对传统文化元素进行的解构与重组和传统色彩的借鉴与运用，并取得了一定的成效。最终结论经过本文的研究和论证得出：现代设计必将融合传统文化，始终无法抛开传统文化对其发生和发展产生的影响；传统文化自始至终都对设计文化产生深刻影响。因为只有融合了传统与现代、感性与理性、科技与人文，才能使中国的海报设计走向丰富、自信和独立的设计教学改革和发展之路。
[Abstract]:research objective
After thousands of years of evolution of Chinese traditional culture, heritage and development have become one school, and occupy an important place in the world culture. It has formed its own unique cultural style and characteristics: regional, inclusive, implicative and harmonious. In the global economy, the process of cultural integration is accelerating today, the traditional culture is rich because of its rich The regional and national characteristics have been paid more and more attention. At present, all fields of art and design attach great importance to the integration and reconstruction of the essence of the traditional culture and modern design ideas and forms of traditional culture, which are very regional and national, and on this basis, establish a unified and diverse cultural pattern. Taking modern poster design as the carrier, combining traditional Chinese culture elements with modern design ideas, combining traditional and modern design, the influence of traditional Chinese culture on the design and creation of poster design; the combination of teaching methods and methods in teaching. Culture has received enough attention from teachers and students. It has been able to spread the Chinese culture through the form of posters, and is known and understood by more and more people.
The research method used the literature research method, summed up the research method, the comparative research method, the case study method, the investigation research method and other research methods and means. Among them, the investigation method is from the present situation of the University posters in our country and the curriculum link setting about the traditional Chinese culture elements. The root of the present problem, and put forward more specific and feasible improvement measures. Through the induction and analysis of the traditional cultural elements in the study of the thesis, we find out its aesthetic and aesthetic principles, and combine with the modern posters design forms to create a new form of expression. Literature research method is a combination of posters education. Study the theory and literature, discuss the innovation method of the posters design education in Chinese universities and colleges. Through the analysis and study of the specific and successful posters design cases, this paper further sums up and summarizes the methods and ways of the integration of traditional cultural elements and modern poster design. The focus of this paper is from the teaching reality. The study of the relationship between the traditional cultural elements and the modern poster design is devoted to the study of the reform and development of design teaching with Chinese characteristics. This article is a methodology of exploration.
The research results make students master the principles and materials used by Chinese traditional culture for the design of posters and apply them. Through such teaching methods, students can better absorb the essence of national culture. In the design, they can be combed, compared, deconstructed, used for reference and reconstruction, and in the practical significance of the poster design. For reference and guidance, this is also a trend in the development of modern Chinese poster design teaching. In the teaching of modern poster design, traditional culture can be a new creative point and inspiration, which can better and more fully express the personality and ideas contained in the works. The topic that this paper wants to further discuss is: through what kind of teaching methods and methods make Chinese traditional cultural elements can achieve better teaching results in the teaching of advertising design in Colleges and universities, and inherit and carry forward Chinese traditional culture; how can Chinese traditional cultural symbols be more close to modern people's life and conform to modern people's trial. On the basis of teaching research, poster and traditional culture are integrated to develop a poster teaching way with Chinese characteristics.
From September 2009 to December 2011, the author carries out the teaching practice of four students in the professional class of visual communication design in Hunan No.1 Normal School from the following aspects: the excavation of the cognition and connotation of the traditional cultural elements, the deconstruction and reorganization of the traditional cultural elements, the reference and application of the traditional color, and the acquisition of the traditional cultural elements. A certain effect.
Final conclusion
Through the study and demonstration of this article, it is concluded that modern design will be integrated with traditional culture, never to dispose of the influence of traditional culture on its occurrence and development; traditional culture has a profound influence on the design culture from the beginning to the end. Only with the integration of traditional and modern, perceptual and rational, science and technology and humanities, can the posters of China be made Design towards a rich, confident and independent design teaching reform and development road.
【学位授予单位】：广州大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J524-4;G642

【参考文献】