自媒体时代我国高校危机管理策略研究
发布时间：2018-08-21 08:59
【摘要】：信息技术的革新使人们进入到自媒体时代，博客、论坛、社交网站、微博、微信等成为国内当下最为普及和流行的自媒体的应用代表。作为一种全新的传播媒介，自媒体的出现打破了过去传统媒介的话语垄断格局，将个体的资讯发布和信息自主置于中心地位，公众的舆论空间和话语表达权得到进一步延伸和释放。面对“人人都有麦克风，人人都是记者，人人都是新闻传播者”的自媒体时代，高校危机管理的形势变得更加严峻，高校危机管理的难度日益增强，管理强度不断增大。因此，如何正确认识网络传播媒介对高校危机管理的影响，借助网络传播的巨大力量来有效推进高校危机管理的理念变革和策略实施，维护校园的和谐与稳定是无法回避、必须思考、亟待解决的现实问题。 高校危机是社会危机的重要组成部分，加强高校危机管理是高校自身发展的需要，也是高校必须承担的社会责任。面对自媒体给高校危机管理带来的挑战和机遇，本文在深入理解自媒体、危机与高校危机概念的基础上，借助危机管理理论工具，理清自媒体产生和发展的脉络，对自媒体时代网络舆情的内涵及特点展开分析和研究。结合典型案例，一分为二地分析自媒体时代网络舆情社会影响力的正、负效应，明确指出自媒体时代我国高校加强危机管理具有重要意义。结合自媒体时代网络舆情对我国高校管理的影响，分析我国高校危机的表现及成因，对自媒体时代我国高校危机管理面临的新问题进一步阐述。面对新形势下的新问题，提出自媒体时代提升高校危机管理能力的对策和建议，指出要以正确的原则为指导，通过加强网络舆情队伍建设、重视网络舆情的教育引领、实施网络舆情法制监管、健全网络舆情监控机制等措施强化自媒体的网络舆情管理，，以促进大学校园的和谐、稳定与健康发展。
[Abstract]:The innovation of information technology makes people enter the era of self-media, blogs, forums, social networking sites, Weibo, WeChat and so on become the most popular and popular self-media application representatives. As a new communication medium, the appearance of self-media broke the monopoly pattern of the traditional media in the past, and put the individual information release and information autonomy in the central position. The public opinion space and discourse expression right have been further extended and released. In the era of "everyone has a microphone, everyone is a reporter and everyone is a news communicator", the situation of crisis management in colleges and universities has become more and more severe, and the difficulty and intensity of crisis management in colleges and universities have been increasing day by day. Therefore, how to correctly understand the influence of the network media on the crisis management of colleges and universities, and how to effectively promote the concept reform and strategy implementation of the crisis management in colleges and universities with the help of the enormous power of the network communication, it is inevitable to maintain the harmony and stability of the campus. Must think, the realistic question that needs to be solved urgently. The university crisis is an important part of the social crisis. Strengthening the university crisis management is not only the need of the development of the university itself, but also the social responsibility that the university must undertake. In the face of the challenges and opportunities brought by the self-media to the crisis management of colleges and universities, this paper, on the basis of deeply understanding the concepts of self-media, crisis and university crisis, makes clear the context of the emergence and development of the self-media with the aid of the theoretical tools of crisis management. This paper analyzes and studies the connotation and characteristics of network public opinion in the era of self-media. Combined with typical cases, this paper analyzes the positive and negative effects of the social influence of network public opinion in the era of self-media, and points out clearly that it is of great significance to strengthen the crisis management in colleges and universities in the era of self-media. Combined with the influence of network public opinion on the management of colleges and universities in the era of self-media, this paper analyzes the manifestations and causes of the crisis in colleges and universities in China, and further expounds the new problems facing the crisis management in colleges and universities in the era of self-media. In the face of new problems in the new situation, this paper puts forward some countermeasures and suggestions to improve the ability of crisis management in colleges and universities in the era of media, and points out that we should take the correct principles as the guidance, pay attention to the education and guidance of network public opinion through strengthening the construction of network public opinion team. In order to promote the harmonious, stable and healthy development of the university campus, it is necessary to strengthen the network public opinion management of the self-media by implementing the legal supervision of the network public opinion and perfecting the monitoring mechanism of the network public opinion.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G647
本文编号：2195215
[Abstract]:The innovation of information technology makes people enter the era of self-media, blogs, forums, social networking sites, Weibo, WeChat and so on become the most popular and popular self-media application representatives. As a new communication medium, the appearance of self-media broke the monopoly pattern of the traditional media in the past, and put the individual information release and information autonomy in the central position. The public opinion space and discourse expression right have been further extended and released. In the era of "everyone has a microphone, everyone is a reporter and everyone is a news communicator", the situation of crisis management in colleges and universities has become more and more severe, and the difficulty and intensity of crisis management in colleges and universities have been increasing day by day. Therefore, how to correctly understand the influence of the network media on the crisis management of colleges and universities, and how to effectively promote the concept reform and strategy implementation of the crisis management in colleges and universities with the help of the enormous power of the network communication, it is inevitable to maintain the harmony and stability of the campus. Must think, the realistic question that needs to be solved urgently. The university crisis is an important part of the social crisis. Strengthening the university crisis management is not only the need of the development of the university itself, but also the social responsibility that the university must undertake. In the face of the challenges and opportunities brought by the self-media to the crisis management of colleges and universities, this paper, on the basis of deeply understanding the concepts of self-media, crisis and university crisis, makes clear the context of the emergence and development of the self-media with the aid of the theoretical tools of crisis management. This paper analyzes and studies the connotation and characteristics of network public opinion in the era of self-media. Combined with typical cases, this paper analyzes the positive and negative effects of the social influence of network public opinion in the era of self-media, and points out clearly that it is of great significance to strengthen the crisis management in colleges and universities in the era of self-media. Combined with the influence of network public opinion on the management of colleges and universities in the era of self-media, this paper analyzes the manifestations and causes of the crisis in colleges and universities in China, and further expounds the new problems facing the crisis management in colleges and universities in the era of self-media. In the face of new problems in the new situation, this paper puts forward some countermeasures and suggestions to improve the ability of crisis management in colleges and universities in the era of media, and points out that we should take the correct principles as the guidance, pay attention to the education and guidance of network public opinion through strengthening the construction of network public opinion team. In order to promote the harmonious, stable and healthy development of the university campus, it is necessary to strengthen the network public opinion management of the self-media by implementing the legal supervision of the network public opinion and perfecting the monitoring mechanism of the network public opinion.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G647
【引证文献】
相关期刊论文 前3条
1 李曼琦;;新媒体环境下对高校突发事件公关策略的思考[J];新闻研究导刊;2016年08期
2 宋隽婷;赵瑜;;自媒体环境下高校危机应对策略探究[J];滁州职业技术学院学报;2016年01期
3 龙贞杰;潘凡;刘枚莲;;网络环境下高校负面新闻的危机公关应对策略探析[J];中国市场;2016年08期
本文编号：2195215
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