北京吉利大学发展战略研究
发布时间：2018-08-27 13:45
【摘要】：随着高等教育大众化的快速到来,高校逐年的扩招、独立学院不断涌现、外国教育资源来华抢夺生源市场和民办高校的自身竞争,使得高等教育服务市场的竞争越来越激烈,有限的社会资源和民办高校多种自身问题制约着它的发展。上个世纪九十年代,随着西方先进大学战略管理思想的引入,战略管理开始在中国的学校管理中开始被广泛运用,将高等院校,特别是民办高校视作产业组织和市场竞争主体,研究和制定发展战略以弥补以谋略代替战略,实践先于战略在理论上的缺乏,通过理论的研究促进民办高校实现全面、协调、可持续发展。 论文以北京吉利大学作为研究对象,它是吉利集团投资举办的民办高等院校之一,是企业投资办学的典型代表之一。北京吉利大学地处首都北京,前几年虽然有引人注目的迅速成长与发展,但是近两年在内外部环境的持续恶化下,发展的脚步已显沉重,面临着缺乏明确的办学战略思想、特色不特、经费短缺、师资和管理困难等等诸多问题,这些问题严重制约着自身发展。因此学校必须在充分认识自身内外部环境的基础上,制定出适合自身发展的战略,才能更好地生存与发展。论文就是通过对吉利大学发展战略制定的过程中内外部环境因素的关注与分析,最终对战略的选择和如何有效实现进行了全面探讨。 论文从国内外高校战略研究现状开始引入,首先介绍了北京吉利大学的发展简况,重点对北京吉利大学的宏观外部环境、行业外部环境和内部环境进行了SWOT分析,分析了北京吉利大学所面临的机会与威胁,优势与劣势,通过建立SWOT分析矩阵和内外部环境因素分析矩阵,进行最优战略定位与选择。实现最优战略要从特色发展战略、品牌文化战略、质量立校战略、教育创新战略进行组合实施,同时提出制度保障、人才保障和资金保障四项战略保障措施,通过战略措施的保障,增加了战略实施的有效性。论文为巩固学校竞争优势,走可持续发展道路,探索符合学校实际情况的发展战略具有较强的现实意义和理论指导。
[Abstract]:With the rapid arrival of the popularization of higher education, the increasing enrollment of colleges and universities, the emergence of independent colleges and universities, the foreign educational resources come to China to seize the source of students market and the private universities own competition, which makes the competition of higher education service market more and more fierce. Limited social resources and a variety of private colleges and universities restrict its development. In the 1990s, with the introduction of the western advanced university strategic management thought, the strategic management began to be widely used in the school management in China. Colleges and universities, especially private universities, were regarded as the industrial organization and the main body of market competition. This paper studies and formulates the development strategy to make up for the lack of the theory of strategy instead of strategy, and promotes the all-round, coordinated and sustainable development of private colleges and universities through theoretical research. This paper takes Beijing Geely University as the research object, it is one of the private colleges and universities invested by Geely Group, and is one of the typical representatives of enterprise investment in running a school. Beijing Geely University is located in the capital city of Beijing. Although there has been remarkable rapid growth and development in the past few years, under the continuous deterioration of the internal and external environment in the past two years, the pace of development has become very heavy, and it is faced with the lack of a clear strategic thinking on running a school. Special features, shortage of funds, teachers and management difficulties, and so on, these problems seriously restrict their own development. Therefore, schools must fully understand their own internal and external environment, and formulate a strategy suitable for their own development, in order to survive and develop better. Through the attention and analysis of the internal and external environmental factors in the process of making the development strategy of Geely University, the paper discusses the choice of the strategy and how to realize it effectively. Firstly, the paper introduces the development of Beijing Geely University, focusing on the SWOT analysis of the macro external environment, industry external environment and internal environment of Beijing Geely University. This paper analyzes the opportunities and threats, advantages and disadvantages faced by Beijing Geely University, and sets up the SWOT analysis matrix and the internal and external environmental factor analysis matrix to carry out the optimal strategic positioning and selection. To realize the optimal strategy, we should combine the characteristic development strategy, the brand culture strategy, the quality school strategy and the education innovation strategy. At the same time, we should put forward four strategic guarantee measures: system guarantee, talent guarantee and fund guarantee. Through the guarantee of strategic measures, the effectiveness of strategic implementation is increased. In order to consolidate the competitive advantage of the school, take the road of sustainable development and explore the development strategy in accordance with the actual situation of the school, the thesis has strong practical significance and theoretical guidance.
【学位授予单位】：华北电力大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G648.7
本文编号：2207471
[Abstract]:With the rapid arrival of the popularization of higher education, the increasing enrollment of colleges and universities, the emergence of independent colleges and universities, the foreign educational resources come to China to seize the source of students market and the private universities own competition, which makes the competition of higher education service market more and more fierce. Limited social resources and a variety of private colleges and universities restrict its development. In the 1990s, with the introduction of the western advanced university strategic management thought, the strategic management began to be widely used in the school management in China. Colleges and universities, especially private universities, were regarded as the industrial organization and the main body of market competition. This paper studies and formulates the development strategy to make up for the lack of the theory of strategy instead of strategy, and promotes the all-round, coordinated and sustainable development of private colleges and universities through theoretical research. This paper takes Beijing Geely University as the research object, it is one of the private colleges and universities invested by Geely Group, and is one of the typical representatives of enterprise investment in running a school. Beijing Geely University is located in the capital city of Beijing. Although there has been remarkable rapid growth and development in the past few years, under the continuous deterioration of the internal and external environment in the past two years, the pace of development has become very heavy, and it is faced with the lack of a clear strategic thinking on running a school. Special features, shortage of funds, teachers and management difficulties, and so on, these problems seriously restrict their own development. Therefore, schools must fully understand their own internal and external environment, and formulate a strategy suitable for their own development, in order to survive and develop better. Through the attention and analysis of the internal and external environmental factors in the process of making the development strategy of Geely University, the paper discusses the choice of the strategy and how to realize it effectively. Firstly, the paper introduces the development of Beijing Geely University, focusing on the SWOT analysis of the macro external environment, industry external environment and internal environment of Beijing Geely University. This paper analyzes the opportunities and threats, advantages and disadvantages faced by Beijing Geely University, and sets up the SWOT analysis matrix and the internal and external environmental factor analysis matrix to carry out the optimal strategic positioning and selection. To realize the optimal strategy, we should combine the characteristic development strategy, the brand culture strategy, the quality school strategy and the education innovation strategy. At the same time, we should put forward four strategic guarantee measures: system guarantee, talent guarantee and fund guarantee. Through the guarantee of strategic measures, the effectiveness of strategic implementation is increased. In order to consolidate the competitive advantage of the school, take the road of sustainable development and explore the development strategy in accordance with the actual situation of the school, the thesis has strong practical significance and theoretical guidance.
【学位授予单位】：华北电力大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G648.7
【参考文献】
相关期刊论文 前2条
1 赵文华;;我国高等学校发展战略规划的价值、挑战与策略[J];高等教育研究;2006年03期
2 张爱邦;;SWOT分析法及其在高校管理中的应用[J];沈阳工程学院学报(社会科学版);2006年04期
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