大学生消费伦理教育研究

发布时间：2018-09-10 21:24

【摘要】：在改革开放春风沐浴下,我国市场经济逐步完善,经济迅猛发展,人民生活和消费水平日益提高。但与此相伴随的各种社会问题也日益凸显：就目前我国基本国情而言,人口众多,经济发展极不平衡,经济发展方式还没向集约型转变,与全面实现小康社会还有很大差距。中华民族传统消费文化中的节约、勤俭的观念被慢慢淡化,同时受西方消费主义影响,产生了与这种社会发展状态相违背的炫耀消费、奢侈消费等不健康消费方式,而且这些消费行为已经越来越成为我国经济健康发展的绊脚石。消费文化作为社会重要的文化,我们应该重视让它促进当代社会发展。当代大学生现在刚刚进入大学,受社会不良风气和同伴群体影响,加之家庭对其无节制的费用支持,他们讲名牌,好攀比、爱虚荣等不健康的消费观念日渐严重,消费价值取向偏离。大学生是祖国的未来,他们是实现社会主义现代化实现的重要人力资源。他们的思想,日常行为直接制约着社会发展方向乃至国家未来。如果高校能及时的对大学生实施系统的消费伦理教育,将有助于学生形成良好健康消费心理,正确人生观和价值观,树立健康文明的消费观。本文通过对大学生的消费伦理观进行深入研究,具体从以下四部分展开论述：第一部分,阐述了选题背景,意义和国内外研究现状；第二部分,阐述了本文的相关概念和理论,具体的概念有：消费伦理、消费伦理教育.分别介绍了中西方消费伦理教育观,并从心理学视角探讨了消费伦理教育；第三部分,首先根据调查研究结果,总结出了大学生消费行为特点,继而分析消费行为背后存在的消费伦理问题和原因；最后一部分,提出了对大学生进行正确消费伦理教育的思路。首先阐述了消费伦理教育现状,然后构建了大学生和谐消费伦理教育的总体目标,具体从内容和基本途径作了详细论述。本文意在建构一个学校家庭社会大学生个体的和谐系统,对大学生消费伦理进行教育。
[Abstract]:Under the spring wind of reform and opening up, China's market economy has gradually improved, the economy has developed rapidly, and the living and consumption level of the people has been improved day by day. However, all kinds of social problems accompanied by this have become increasingly prominent: as far as the basic conditions of our country are concerned, the population is large, the economic development is extremely unbalanced, the mode of economic development has not yet changed to the intensive type, and there is still a big gap between the comprehensive realization of the well-off society and the overall realization of the well-off society. The concept of thrift and thrift in the traditional consumption culture of the Chinese nation has been gradually diluted and influenced by western consumerism, which has resulted in unhealthy consumption patterns, such as ostentatious consumption, luxury consumption, and so on, which are contrary to this state of social development. Moreover, these consumption behaviors have become the stumbling block of the healthy development of our economy. As an important social culture, we should pay attention to it to promote the development of contemporary society. Contemporary college students have just entered university. Influenced by bad social atmosphere and peer groups, coupled with the support of their families for their unrestrained expenses, their unhealthy consumption concepts such as famous brands, good comparisons, and love of vanity are becoming more and more serious. The consumption value orientation deviates. College students are the future of the motherland, they are important human resources to realize socialist modernization. Their thoughts and daily actions directly restrict the direction of social development and even the future of the country. If colleges and universities can timely carry out systematic consumption ethics education to college students, it will help students to form good healthy consumption psychology, correct outlook on life and values, and establish healthy and civilized consumption view. This article carries on the thorough research to the university student's consumption ethics view, from the following four parts: the first part, elaborated the topic background, the significance and the domestic and foreign research present situation; the second part, elaborated this article related concept and the theory, Specific concepts are: consumer ethics, consumer ethics education. The third part, according to the investigation results, summarizes the characteristics of consumer behavior of college students. Then it analyzes the problems and causes of consumption ethics behind consumption behavior. The last part puts forward the idea of correct consumption ethics education for college students. This paper first expounds the present situation of consumption ethics education, then constructs the overall goal of harmonious consumption ethics education for college students, and discusses in detail the contents and basic ways. The purpose of this paper is to construct a harmonious system of college students in family society and educate them on consumption ethics.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G641

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