新媒体环境下的高校校园文化建设研究
发布时间：2018-12-15 07:10
【摘要】：随着时间的推移，新媒体已经成为高校校园文化传播的重要载体，它在高校校园文化建设中会起到什么作用？我们应当如何认识和使用新媒体？如何构建新媒体时代的校园文化？本文在回顾己有的新媒体研究的基础之上提出本文的研究框架，探讨了新媒体在高校校园文化建设中的作用和高校在新媒体时代面临的问题和挑战，以及对于以新媒体为载体构建和谐校园文化的路径思考。文章主要包括以下部分: 第一部分是绪论。首先提出了本文的研究背景，并对新媒体及其对高校校园文化建设所产生影响的研究文献进行了综述。 第二部分对新媒体环境下的高校校园文化建设的概述。在这部分里首先介绍了什么是新媒体，对校园里大学生常用的几种典型性的新媒体形式进行一般性描述，，在此基础上总结出新媒体的特征；其次是对校园文化建设的内容、功能、目标及原则做了简要概述；第三是对新媒体在校园文化建设中所起到的作用和地位进行的阐述。从实践产生的影响情况来看，新媒体对于校园文化建设所产生作用主要有导向、教育、交互三种；从新媒体对校园文化建设产生影响的方面来看，新媒体对意识形态主动权的争夺、舆论信息的加工、价值观的引导方面的影响巨大，成为各方利益争夺的重要阵地。此部分内容主要通过对概念的简要介绍形成对新媒体和高校校园文化建设的基本认识。 第三、四部分为本论文研究重点。 第三部分阐述了新媒体环境下高校校园文化建设取得的成绩及面临的问题和挑战，新媒体信息传播的自由性，加大了校园舆论导向的难度；虚拟性容易引发大学生心理危机、信任危机和人格障碍；对新媒体的依赖使得大学生独立思考和学习能力退化； 第四部分是关于在新媒体视阈下以社会主义核心价值观引领高校校园文化建设实现路径的思考。分四步走，首先是要熟悉新媒体，营造新媒体工作环境；其次是要利用新媒体，引导舆情传播，创造健康校园精神文化；三是要打造一支素质过硬的高校师资队伍；最后是以新媒体为载体，促进以社会主义核心价值体系指引的校园文化建设全面提升。
[Abstract]:With the passage of time, the new media has become an important carrier of campus culture in colleges and universities. What role will it play in the construction of campus culture? How should we recognize and use new media? How to construct the campus culture in the new media era? On the basis of reviewing the existing research on new media, this paper puts forward the research framework of this paper, and probes into the role of new media in the construction of campus culture in colleges and universities, and the problems and challenges faced by colleges and universities in the era of new media. And for the new media as the carrier to construct a harmonious campus culture path thinking. The article mainly includes the following parts: the first part is the introduction. Firstly, the research background of this paper is put forward, and the research literature of new media and its influence on campus culture construction is summarized. The second part summarizes the construction of campus culture in the new media environment. In this part, we first introduce what new media is, and describe several typical new media forms commonly used by college students on campus, and summarize the characteristics of new media on this basis; Secondly, the contents, functions, objectives and principles of campus culture construction are briefly summarized; the third is the role and status of new media in campus culture construction. From the point of view of the influence of practice, the effect of new media on the construction of campus culture mainly includes three kinds: orientation, education and interaction; From the perspective of the influence of the new media on the campus culture construction, the new media has a great influence on the ideological initiative, the processing of public opinion information and the guidance of values, which has become an important position for all parties to compete for interests. This part mainly through the brief introduction to the concept forms the basic understanding to the new media and the university campus culture construction. The third and fourth parts are the focus of this paper. The third part expounds the achievements and the problems and challenges in the construction of campus culture under the new media environment. The freedom of the new media information dissemination increases the difficulty of the campus public opinion guidance. Fictionalism can easily lead to psychological crisis, trust crisis and personality barrier of college students, and the dependence on new media makes college students' independent thinking and learning ability degenerate. The fourth part is the thinking about how to lead the construction of campus culture by socialist core values under the new media. It should be divided into four steps: first, to be familiar with the new media and to create a new media working environment; secondly, to use the new media to guide the dissemination of public opinion and to create a healthy campus spiritual culture; third, to build a contingent of university teachers with excellent qualities; Finally, the campus culture construction guided by socialist core value system is promoted with new media as the carrier.
【学位授予单位】：西南政法大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G641
本文编号：2380210
[Abstract]:With the passage of time, the new media has become an important carrier of campus culture in colleges and universities. What role will it play in the construction of campus culture? How should we recognize and use new media? How to construct the campus culture in the new media era? On the basis of reviewing the existing research on new media, this paper puts forward the research framework of this paper, and probes into the role of new media in the construction of campus culture in colleges and universities, and the problems and challenges faced by colleges and universities in the era of new media. And for the new media as the carrier to construct a harmonious campus culture path thinking. The article mainly includes the following parts: the first part is the introduction. Firstly, the research background of this paper is put forward, and the research literature of new media and its influence on campus culture construction is summarized. The second part summarizes the construction of campus culture in the new media environment. In this part, we first introduce what new media is, and describe several typical new media forms commonly used by college students on campus, and summarize the characteristics of new media on this basis; Secondly, the contents, functions, objectives and principles of campus culture construction are briefly summarized; the third is the role and status of new media in campus culture construction. From the point of view of the influence of practice, the effect of new media on the construction of campus culture mainly includes three kinds: orientation, education and interaction; From the perspective of the influence of the new media on the campus culture construction, the new media has a great influence on the ideological initiative, the processing of public opinion information and the guidance of values, which has become an important position for all parties to compete for interests. This part mainly through the brief introduction to the concept forms the basic understanding to the new media and the university campus culture construction. The third and fourth parts are the focus of this paper. The third part expounds the achievements and the problems and challenges in the construction of campus culture under the new media environment. The freedom of the new media information dissemination increases the difficulty of the campus public opinion guidance. Fictionalism can easily lead to psychological crisis, trust crisis and personality barrier of college students, and the dependence on new media makes college students' independent thinking and learning ability degenerate. The fourth part is the thinking about how to lead the construction of campus culture by socialist core values under the new media. It should be divided into four steps: first, to be familiar with the new media and to create a new media working environment; secondly, to use the new media to guide the dissemination of public opinion and to create a healthy campus spiritual culture; third, to build a contingent of university teachers with excellent qualities; Finally, the campus culture construction guided by socialist core value system is promoted with new media as the carrier.
【学位授予单位】：西南政法大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G641
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