吴氏太极文化调查及当下视觉传播体系的建立

发布时间：2018-01-27 10:32

本文关键词： 吴氏太极拳视觉传播体系建立　出处：《鲁东大学》2017年硕士论文　论文类型：学位论文

【摘要】：在九州大地漫长的历史变迁过程中,诞生了一个庞大而斑斓的文化系统,这独特的文化系统展现了中华民族的发展历程。在中华民族传统文化格局中,武术是一种独特的传统文化呈现方式,自成一体却又与之根本血脉相连。对这种文化体系的认同,是人们对武术文化源于中华民族传统文化系统的核心所产生的共鸣。太极拳,作为中华传统武术重要拳种的代表之一,经历了三百余载的洗礼,至今仍活跃在我国不同的社会群体之中,也得到了国际上太极拳爱好者的广泛认可与习练。该选题以五大太极拳流派之一的吴氏太极拳为研究对象,通过前期的田野考察,以口述历史素材为基础研究资料,着重对吴氏太极拳在近百年的发展历程做了系统的梳理,调研后发现人们对于传统武术的最初印象,往往是集中在竞技方面,忽略古典哲学和美学在太极拳文化特性中象征与表现。吴氏太极拳作为太极拳重要的流派之一,探寻出其突出的文化特性与精神内涵尤为重要。因此,通过收集资料、整理文献、记录口述史、保存传承人的资料来不断完善吴氏太极拳门派的传承,并将已整合的有关传统吴氏太极拳相关内容完整的保留,在胶东地区非物质文化遗产保护研究领域具有一定价值。本文以吴氏太极视觉特征的独特性入手,从三大部分七个章节进行论证,探讨可视化传播推广系统建立在非遗保护、文化产业建设中的可能性。本文第一部分包含绪论、基于吴氏太极拳口述历史的基础性研究、从视觉传播视角对吴氏太极拳的解读共三个章节,论述传统太极拳品牌建立的方法与特征以及传播体系特点和吴氏太极拳的发展现状;第二部分涵盖了吴氏太极文化传承与推广的主要问题分析、吴氏太极文化视觉传播系统建立的可行性两个章节,对吴氏太极拳在文化传播、生存传承以及运营推广方面的问题进行剖析,出对吴氏太极拳进行产业化发展的建议及视觉传播系统建立的可行性分析;第三部分包含吴氏太极拳视觉传播体系建立的实践与小结,是进行全产业链商业模式建立的章节,属于本文的重点论述章节。通过对吴氏太极拳视觉传播体系的研究与实践,试图探寻出在当下社会发展的环境影响下,如何以视觉传播体系建立的方法,对非物质文化遗产项目传承与发展供一种切实可行的解决方案。
[Abstract]:In the long historical change process of Kyushu, a huge and colorful cultural system was born. This unique cultural system shows the development of the Chinese nation, in the traditional cultural pattern of the Chinese nation. Martial arts is a unique way of presenting traditional culture. Taijiquan, as one of the representatives of Chinese traditional martial arts, has experienced more than 300 years of baptism. Still active in different social groups in our country, has also been widely recognized and practiced by the international Taijiquan enthusiasts. This topic takes Wu's Taijiquan, one of the five major schools of Taijiquan, as the research object. Through the early field investigation, based on oral historical material research materials, focused on the development of Wushi Taijiquan in the past 100 years to do a systematic combing, after the investigation found that people for the traditional Wushu initial impression. It is often concentrated in the aspect of competition, neglecting the symbol and expression of classical philosophy and aesthetics in the cultural characteristics of Taijiquan, which is one of the important schools of Taijiquan. It is particularly important to find out its outstanding cultural characteristics and spiritual connotations. Therefore, through collecting data, sorting out documents, recording oral history and preserving the information of inheritors, we can continuously improve the inheritance of Wu's Taijiquan School. And the integration of the traditional Wushi Taijiquan related content complete retention in the area of intangible cultural heritage protection in Jiaodong has a certain value. This paper starts with the unique visual characteristics of Wu Taiji. From three parts and seven chapters to discuss the visual communication promotion system in the establishment of non-heritage protection, cultural industry construction possibilities. The first part of this article contains an introduction. Based on the basic research of Wu's Taijiquan oral history, the interpretation of Wu's Taijiquan from the perspective of visual communication is composed of three chapters. This paper discusses the methods and characteristics of the establishment of traditional Taijiquan brand as well as the characteristics of the communication system and the present situation of the development of Wu's Taijiquan. The second part covers the Wu Taiji culture inheritance and promotion of the main issues analysis, Wu Taiji cultural visual communication system feasibility of the establishment of two chapters, Wu Taijiquan in the cultural communication. The problems of survival inheritance and operation promotion are analyzed, and the suggestions for the industrialization development of Wu's Taijiquan and the feasibility analysis of the establishment of visual communication system are put forward. The third part contains the practice and summary of the establishment of the visual communication system of Wu's Taijiquan, which is the chapter of establishing the commercial model of the whole industry chain. Through the research and practice of the visual communication system of Wu's Taijiquan, this paper tries to explore the method of how to establish the visual communication system under the influence of the current social development environment. To provide a practical solution for the inheritance and development of intangible cultural heritage projects.
【学位授予单位】：鲁东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G852.11

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