传播学视域下中华民族传统体育文化的认同

发布时间：2018-03-03 16:15

本文选题：体育文化　切入点：民族传统　出处：《北京体育大学学报》2017年04期 　论文类型：期刊论文

【摘要】：主要采用文献资料法,对传播学视域下中华民族传统体育的文化表征进行了系统分析,研究表明:传播是民族传统体育文化赖以存在与发展的必要前提,予民族传统体育文化以生命力,关系到其文化整体的实现;传播影响受众对民族传统体育文化意义的解读,并重塑着广大受众的文化认同选择。传播生态的改变造成的文化传承结构的失衡、社会转型过程中传媒文化传承功能失位与价值迷茫、跨文化传播的"文化霸权"和"文化殖民主义"是中华民族传统体育文化认同危机产生的重要原因。对中华民族传统体育文化认同的重构,必须明确大众传媒的角色定位,强化其社会责任,努力拓宽信息传播渠道,拓展民族传统体育文化认同建构的空间,在加强信息监管的同时,注重发挥"意见领袖"的文化引领功能,努力建构起中华民族传统体育文化的价值体系和话语体系。
[Abstract]:By using the method of literature and materials, this paper makes a systematic analysis of the cultural representation of Chinese traditional sports in the field of communication. The study shows that communication is the necessary prerequisite for the existence and development of the traditional national sports culture. The vitality of traditional national sports culture is related to the realization of its culture as a whole, and the interpretation of the significance of national traditional sports culture by the audience. And reshaping the mass audience's choice of cultural identity, the imbalance of the cultural heritage structure caused by the change of communication ecology, the loss of the function of the cultural heritage of the media and the confusion of the value in the process of social transformation. The "cultural hegemony" and "cultural colonialism" in cross-cultural communication are the important reasons for the crisis of Chinese traditional sports cultural identity. To reconstruct the traditional sports cultural identity of the Chinese nation, the role of mass media must be clearly defined. Strengthen its social responsibility, try to broaden the channel of information dissemination, expand the space of national traditional sports culture identity construction, while strengthening the information supervision, pay attention to the cultural leading function of "opinion leader". Try to construct the value system and discourse system of Chinese traditional sports culture.
【作者单位】：上海工程技术大学;上海体育学院;上海电机学院;
【基金】：教育部人文社会科学研究青年基金项目(14YJC890004) 国家社会科学基金青年项目(14CTY021)
【分类号】：G80-05

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