基于SWOT分析的京津冀国家级青少营发展现状研究

发布时间：2018-03-18 05:21

本文选题：国家级青少营　切入点：swot分析　出处：《中国地质大学(北京)》2017年硕士论文　论文类型：学位论文

【摘要】：作为全民健身的主体组成部分,青少年体育活动的开展与促进是当今体育科学研究的一大热点。建设青少年户外体育活动营地(青少营)有助于青少年在大自然中陶冶情操、强健体魄、提升认知,培养积极乐观的生活态度及良好的体育运动习惯。国家的高度重视及社会的广泛开展,使得青少营发展迅速,体育总局及教育部将其视为实施体育活动的重要途径之一,且体育总局明确提出青少营是青少年体育工作的两大重点之一。青少营的快速发展与较少的科学研究之间巨大的矛盾是导致目前青少营经营不规范、市场竞争力差的原因之一。如何通过青少营的现状发现问题并正确引导其发展成为目前青少营发展的首要任务。基于此,本文通过运用问卷调查法、文献资料法以及专家访谈等方法,对京津冀地区国家级青少营展开现状分析与研究。通过发放营地管理人员问卷和青少年问卷的形式,对京津冀青少营(其中北京5家,天津1家,河北5家)进行基本情况调研分析,找出青少营发展中存在的问题,得出以下结论:1、京津冀地区青少营发展的主要优势:国家、政府政策支持;组织保障;京津冀地区之间协作发展、资源共享;灵活的资金投入。2、京津冀地区青少营发展的主要劣势:营地培训师资历较低,教学能力有限;管理专业化欠缺,营销手段单一;营地数目有待增加,课程项目设置较为单一,不能满足各年龄段青少年需求;对青少营体育工作教育职能认识不够,不利于青少营的可持续发展。3、京津冀地区青少营发展的主要机遇:国家与政府及相关部门的高度重视和积极引导;青少年对青少营的热爱及高涨的参与热情,为青少营的健康发展提供了客户基础。4、京津冀地区青少营发展的主要挑战:各方营地资金难以平衡,制约青少营的运营;营地从业人员素质参差不齐,营地管理、决策水平低;青少年学习压力大,课外体育活动时间少。针对青少营开展现状,笔者建议:加大政府扶持,充分利用网络、媒体宣传渠道,用互联网思维宣传青少营,扩大营地影响力;拓宽资金来源渠道,提升营地整体实力;总局牵头协作各级部门,加快推行对青少营建设、运营以及可持续发展的指导性文件,确保青少年安全参加各类营地活动;加强营地管理人员以及培训师的队伍建设,不断提高营地人员整体素质;研发多样课程以满足各阶段青少年需求;创设利于青少营持续、积极发展的氛围;政府主导、各职能部门协同,各自发挥优势,创建青少营组织联盟,实现资源共享。
[Abstract]:As the main part of national fitness, the development and promotion of adolescent sports activities is a hot topic in sports science research nowadays. The construction of youth outdoor sports activity camp (youth sports camp) is helpful for young people to cultivate their sentiment in nature. Strengthen physique, improve cognition, cultivate positive and optimistic life attitude and good sports habits. The high value of the country and the wide development of society make the youth and youth camp develop rapidly. The General Administration of Sports and the Ministry of Education regard it as one of the important ways to carry out sports activities. Moreover, the General Administration of Sports has clearly pointed out that the youth and youth camp is one of the two key points of the youth sports work. The huge contradiction between the rapid development of the youth and the less scientific research has led to the non-standard management of the youth and the young camp at present. One of the reasons for the poor market competitiveness. How to find the problem through the current situation of youth and youth camp and how to correctly guide its development become the first task of the development of youth and youth camp. Based on this, this paper applies the method of questionnaire survey. By the methods of literature and experts interview, the present situation of the national youth youth camps in Beijing, Tianjin and Hebei is analyzed and studied. Through the distribution of the questionnaire of camp managers and adolescents, the paper makes a survey of the small camps in Beijing, Tianjin and Hebei (among them, 5 in Beijing). 1 in Tianjin, 5 in Hebei) to investigate and analyze the basic situation, to find out the problems existing in the development of Qingxiaoying, and to draw the following conclusions: 1, the main advantages of the development of youth, Tianjin and Hebei: state, government policy support, organization guarantee; The main disadvantages of the development of youth and less camp in Beijing-Tianjin-Hebei region are low qualifications, limited teaching ability, lack of management specialization and single marketing means. The number of camps needs to be increased, the curriculum items are relatively single, and they cannot meet the needs of young people of all ages. This is not conducive to the sustainable development of the youth and youth camps. 3. The main opportunities for the development of youth and youth in the Beijing-Tianjin-Hebei region are: the high attention and active guidance of the state, the government and the relevant departments; the young people's love for and enthusiasm for the youth and youth camp; It provides a customer base for the healthy development of the youth and youth camp. 4. The main challenges of the development of the youth and little camp in Beijing, Tianjin and Hebei are as follows: the fund of the camp is difficult to balance, the operation of the camp is restricted, the quality of the camp staff is not uniform, the management of the camp is not uniform, and the level of decision-making is low; Youth learning pressure, extracurricular sports activities less time. In view of the current situation of youth and youth camp, the author suggests: increase government support, make full use of the network, media propaganda channels, use Internet thinking to promote youth camp, expand the camp influence; Widening the sources of funds to enhance the overall strength of the camp; the General Administration led the collaboration of departments at all levels to speed up the implementation of the youth camp construction, operation and sustainable development guidance documents to ensure the safe participation of young people in all kinds of camp activities; Strengthen the team building of camp managers and trainers, continuously improve the overall quality of camp personnel; develop various courses to meet the needs of young people at all stages; create an atmosphere conducive to the sustained and positive development of youth and youth camps; and lead by the government, Each functional department cooperate, each exerts the superiority, establishes the youth few camp organization alliance, realizes the resources sharing.
【学位授予单位】：中国地质大学(北京)
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G812.45

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