大众传媒体育信息内容分类及对贵州省大学生体育态度的影响

发布时间：2018-03-27 08:31

本文选题：大众媒介　切入点：体育信息　出处：《北京体育大学》2015年硕士论文

【摘要】：如今大众传媒与体育的结合愈演愈烈,已经渗透到当代大学生的学习生活中,在很大程度上影响着大学生的体育态度和体育行为,因此,研究大众传媒体育信息内容的分类以及它对大学生的体育态度具有一定的意义。从当前的研究成果中发现,对于大众传媒体育信息影响大学生的体育态度少见报导,为全面解析大学生接触大众传媒体育信息的现状以及大众传媒体育信息内容影响大学生的体育态度情况,从而对大学生体育发展和体育传媒的改良提供建议。本研究在查阅大量文献的基础上,通过问卷调查对贵州省6所高校的610名大学生进行调查,首先分析了贵州省大学生体育态度及接触体育媒介的现状,其次根据开放式问卷调查结果编制[大众传媒体育信息内容分类量表],采用理论结合实际的方法对大众传媒体育信息内容与贵州省大学生体育态度进行相关分析,初步揭示了体育信息内容对贵州省大学生体育态度的影响,主要结论如下：(1)贵州省大学生的体育态度总体上表现较好,在目标态度、情感体验、行为习惯、行为态度、行为认知、行为意向六个方面均高于理论值,男生的体育态度总体优于女生,四个年级的贵州省大学生体育态度总体上表现较为稳定,不存在显著性差异。(2)贵州省大学生平时通过电视、网络、手机接触体育信息的比例要明显高于报刊、杂志、广播；男女之间在通过杂志接触体育信息的情况中表现出较大的差异,女生比男生要更乐于通过杂志了解体育信息。(3)本文基于开放式问卷调查的结果,编制了[大众传媒体育信息内容分类量表],其中分为新闻类、教育类、娱乐类、服务类四个维度。通过科学的信度、效度检测,可以确定符合测量标准。(4)运用多元回归分析大众传媒体育信息的四个维度对贵州省大学生体育态度的关系,通过假设检验证明了它们之间的正相关关系以及影响程度。
[Abstract]:Nowadays, the combination of mass media and sports is becoming more and more intense, which has penetrated into the study and life of contemporary college students, and to a great extent has influenced the sports attitude and behavior of college students. The research on the classification of mass media sports information content and its sports attitude towards college students has a certain significance. From the current research results, it is found that the sports attitude of college students influenced by mass media sports information is rarely reported. In order to analyze the current situation of college students' contact with mass media sports information and the influence of mass media sports information content on college students' sports attitude, On the basis of consulting a great deal of literature, 610 college students in 6 colleges and universities in Guizhou province were investigated by questionnaire. First of all, it analyzes the current situation of college students' sports attitude and contact with sports media in Guizhou Province. Secondly, according to the results of the open questionnaire survey, the mass media sports information content classification scale is compiled, and the correlation analysis between mass media sports information content and Guizhou university students' sports attitude is carried out by using the method of combining theory with practice. The main conclusions are as follows: (1) the sports attitude of Guizhou university students is good in general, and it shows better in terms of target attitude, emotional experience, behavior habit, behavior attitude, etc. The six aspects of behavior cognition and behavior intention were all higher than the theoretical value, the sports attitude of boys was better than that of girls, and the sports attitude of students in four grades of Guizhou province was stable on the whole. There was no significant difference. (2) the proportion of college students in Guizhou who were exposed to sports information via TV, network and mobile phone was significantly higher than that of newspapers, magazines and radio. There is a great difference between men and women in the access to sports information through magazines. Girls are more willing to know sports information through magazines than boys.) this paper is based on the results of an open questionnaire survey. The "Mass Media Sports Information content Classification scale" is developed, which is divided into four dimensions: news, education, entertainment and service. We can confirm the relationship between the four dimensions of mass media sports information and the sports attitude of college students in Guizhou province by multiple regression analysis. The positive correlation and influence degree between them are proved by hypothesis test.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G807.4;G206

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