青年体育迷与体育明星之间的准社会关系研究

发布时间：2018-04-05 10:44

本文选题：青年体育迷　切入点：体育明星　出处：《上海外国语大学》2017年硕士论文

【摘要】：当今中国,文化消费主义的盛行和粉丝经济的蓬勃发展使得偶像明星与粉丝之间的关系变的更加紧密。随着体育产业的发展和国民体育活动参与度的提高,体育明星也成为了与电影明星、娱乐明星等同样拥有极高的粉丝影响力和号召力的偶像明星。体坛也真正迎来了前所未有的粉丝经济时代。粉丝经济盛行的社会背景下,体育明星如何通过媒介与体育迷进行有效的沟通和交流,如何塑造自己健康向上的形象,如何促进代言品牌的宣传和商品的营销推广,这些问题成为本研究的选题缘由。本文旨在准社会关系的理论框架下,通过调查问卷和深度访谈的研究方法,探究青年体育迷与体育明星之间准社会关系的本质维度及其影响因素,对青年体育迷的人口统计学特征、媒介使用情况与体育明星特征三类变量是否能够影响与体育明星之间的准社会关系程度进行分析,以探究粉丝经济背景下青年体育迷与体育明星之间的准社会关系,进而为偶像明星与粉丝之间的类人际虚拟关系的相关研究提供一个切入点。研究发现:在构成准社会关系的认知、情感与行为三个维度中,情感是青年体育迷与体育明星之间准社会关系的核心维度。青年体育迷的媒介使用情况(媒介使用数量和媒介使用频率)对准社会关系程度有显著影响,其中微信和视频网站的使用频率对准社会关系程度的影响最为突出。青年体育迷的人口统计学特征(性别、年龄和受教育程度)与体育明星特征(国别和职业状态)对准社会关系程度的影响较弱。
[Abstract]:In today's China, the popularity of cultural consumerism and the booming fan economy make the relationship between idol stars and fans closer.With the development of sports industry and the increase of national sports participation, sports stars have become the same as movie stars, entertainment stars and other idol stars with high fan influence and appeal.Sports really ushered in an unprecedented era of fan economy.Under the social background of the prevailing fan economy, how to communicate and communicate effectively with sports fans through the media, how to shape their healthy and upward image, how to promote the promotion of endorsement brand and the marketing of goods.These questions become the reason of this research.The purpose of this paper is to explore the essential dimension and influencing factors of quasi-social relations between young sports fans and sports stars through questionnaires and in-depth interviews under the theoretical framework of quasi-social relations.The demographic characteristics of youth sports fans, media use and sports star characteristics can affect the degree of quasi-social relations between sports stars.In order to explore the quasi-social relationship between youth sports fans and sports stars under the background of fan economy, this paper provides an entry point for the research of the similar interpersonal virtual relationship between idol stars and fans.In the three dimensions of cognition, emotion and behavior, emotion is the core dimension of quasi-social relationship between young sports fans and sports stars.The media usage of youth sports fans (the number and frequency of media use) has a significant impact on the degree of social relations, among which the use frequency of WeChat and video sites has the most prominent impact on the degree of social relations.The demographic characteristics of youth sports fans (sex, age and education level) and sports star characteristics (national and professional status) had a weak impact on the degree of social relations.
【学位授予单位】：上海外国语大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G80-05

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